B&N_Man

Barnes & Noble Beating Up Borders?

Borders online store *opened* this past spring; before that if you visited borders.com you were aliased over to Amazon. So the chart about unique visitors to borders.com vs. barnesandnoble.com isn't terribly meaningful.

Sure, borders.com is getting more traffic now that they've got their own store and are willing to promote it. But how much *business* are they stealing from barnesandnoble.com?

Truth in advertising: I'm an employee of Barnes & Noble.com.