Mission Impossible?

10 Ideas for Newspaper Survival

I thought the comments by David H. Deans on Dec. 25 (the first appearance of "10 Ideas") were insightful. I recommend that everyone see what he said then. [seekingalpha.com/artic...]

One quick note about the original column that inspired Mr. Jarvis ("To Prepare for the Future, Skip the Present" on the Nieman Reports website).

The author, Edward Roussel, stressed that he was offering "10 ways that will help newspapers make the transition to digital media companies." Now I'm sure that in writing his headline, Mr. Jarvis gave us "10 ideas for newspaper survival" where he meant "survival" in terms of "making the transition to digital."

But the headline definitely attracted my attention because I'm a newspaper marketer -- and that may just be the problem.

Newspapers may not survive in the internet; digital media companies will.

On Dec 27 08:45 AM David H. Deans wrote:

> That's odd. The exact same column was posted the day before. Deja
> Vu?
> seekingalpha.com/artic...