GH

Hansen's Natural: Curious Check Scam Announcement

Herb,

That announcement has been there for months.

Market Ignores Big Picture: Punishes Hansen on Gross Margins

The margin "issue" is a non-issue; it's directly a result of the slightly lower margins already known and expected for the Java Monster drink, as it ramps up from relatively lower volumes. This is straight out of business operations 101, but apparently the idiot Lezard analyst who sounded an alarm about margins didn't take that course.

David, you have it exactly right, HANS is about to return to the "Darling Days" when shorts got murdered for betting against this company... only now the valuation has been reset to the KO and PEP level, so there is no excuse for being short. 11 million short shares are about to be deeply underwater.