Starbucks: Two Years of Missteps and an Overdue Admission [View article]
I totally agree with Jeff. Yes, Starbucks will have difficulty in this economy, as the majority of merchants and retailers will. However, you cannot find better espresso, cappucino, lattes, or coffee anywhere else. I have tried local places and their espresso does not compare. More importantly starbucks trains their staff to function like a well oiled machine taking very complicated drink orders. Mcdonalds and Dunkin Donuts either give you tons of cream and sugar or none at all. I used to think Starbucks was a big evil corporation, but since reading Shultz's book they are one of the few companies out there with a social conscience.
Starbucks: Two Years of Missteps and an Overdue Admission [View article]