And by the way, I think comparing Porsche to a purchase of Aston Martin is completely off the mark. One is a focused, ground up, low-volume producer of exceptional sports cars while the other is an acquisition of an unrelated business model. Is it any surprise that the latter failed?
That's not quite the same as: "best pick up on the market."
All he's saying is that the income generated by the F series trucks is the key to Ford's financial health. Chevy and GMC trucks may be better built and outsell Fords but, unlike the F series, they do not generate enough income to offset many of GM's shortcomings.
The Case for Making Bigger Cars [View article]
The Case for Making Bigger Cars [View article]
All he's saying is that the income generated by the F series trucks is the key to Ford's financial health. Chevy and GMC trucks may be better built and outsell Fords but, unlike the F series, they do not generate enough income to offset many of GM's shortcomings.
The Case for Making Bigger Cars [View article]
> but I'm going to take on your assertion that the F-150 is the best pick
> up on the market.
Where in the article did the author state this?