PAYDAY PHIL

Despite Trying Times, First Cash Financial Soaring

I was a big fan of FCFS back in 2005, when the market for their services was growing substantially. I sold in 2006 with a good gain and I bought again earlier this year at just under $10. FCFS is a company designed for these times. Despite the fact that the company has had some trouble recently, the company is still solid. I follow this industry, work in the business, and FCFS is a decent firm. My advice, anytime FCFS falls below $10 (which I'm sure will happen again) view it as a buying oppurnity.