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Matrixx Initiatives: A Critical Test of Crisis Management

That's stating the facts in a best-case scenario context. You talk about Matrixx winning 10 suits, but omit the fact that the company settle 300 suits for a whopping $12 million in 2006, and the company withheld 800 complaints from the FDA, acknowledging them only after the FDA forced the current recall. The first class action suits have been filed on behalf of injured consumers and more suits are likely, both by consumers and investors. The domain (web address) MatrixxClassAction.com has been registered (and is for sale), and it currently lists many law firms eager to provide free claim assessments and offer free legal counsel. The Matrixx story is just beginning to unfold, and the company's future is very much in doubt.

The "Obama Flu" and the Zicam Hysteria of 2009 [MTXX]

The case against Matrixx actually appears to be strong. The company was sued several years ago by consumers who claimed that Zicam Cold Remedy had damaged or destroyed their ability to smell. Matrixx settled with some 300 plaintiffs, giving them $12 million to drop their suits. That allowed the company to claim this month that Matrixx has never lost an injury suit. Of course lawyers will pile on, both for injured consumers and for shareholders who have been deceived. The company withheld 800 health complaints from the FDA -- no wonder the agency didn't act sooner. The domain (web address) MatrixxClassAction.com has already been registered (and is for sale); it currently provides links to experienced class action lawyers who offer free, no-obligation reviews of individual Matrixx claims. It's likely to be just one of many vehicles lawyers will use to educate consumers and investors, and attract plaintiffs.

ZICAM, Banks, and the Illusion of Safety

The FDA has precipitated events for Matrixx that likely promises a massive, company-destroying class action suit. Expect lawyers to piile on both on behalf of "injured" consumers and irate investors. The domain (web address) matrixxclassaction.com has already been registered and is for sale. It's likely to be just one of many vehicles lawyers will use to educate consumers and investors, attract plaintiffs.

How Much Is a Wrinkle Worth?

The potential of fluorouracil cream (fluorouracilcream.com) is extraordinary. Given the size of the anti-aging, wrinkle-removal product sales, in the U.S. and worldwide (over $12 billion in 2005 according to The American Society for Aesthetic Plastic Surgery), this substance could become a blockbuster.

Should Fannie and Freddie Be Buying or Guaranteeing Investor Mortgages at All?

WhoCanWeSue.com?