abschow

Orbitz, Expedia: Stockholm Syndrome Meets the Web

As a search marketer, I find serious issue with the argument being put forward by you here your argument Max. If it were truly the case that the hoteliers were not deriving benefit from advertising on OTA websites, they would not being doing so. I think you are not giving enough credit to the community here - hoteliers are not internet illetrate any more.

If your argument were to be carried forward almost all brands would have a problem with advertising through Google. Lets face it they do because Google has traffic and it has traffic because it offers the searchers a valuable service. I believe the OTA's also fulfill a customer need and therefore hoteliers need to present on their sites. If in fact they dont they may be at risk of not following the natrual evolution in the market place.