Edward123

Orbitz, Expedia: Stockholm Syndrome Meets the Web

Max is completely self serving and without merrit on more occasions that I can count. His inaccurate statements and negative commentary on new industry technology is embarrasing. This article is from the same guy that says Flash based booking engines like TravelCLICK and Synxis are not as effective as HTML. Despite customers like Trump Entertainment Resorts seeing online brand site revenues go through the roof! He is correct when he states that the cost of advertising + OTA margins cut into the overall profit. I wouldn't go as far, as Max suggests, to say that if you advertise on OTA's that you are a "web-illiterate hotelier". Advertising in any form should always be analyzed for an acceptable ROI and used to suppliment the other marketing initiatives of any brand or property. Come on Max, you know better than that!