XRTrader

A Crippled iPhone: Very Bad Idea

If even ONE (net) individual is compelled to buy the phone because of the $10 per month reduction, then this will be a net gain for AAPL and T (notice, i say "net" as there will be a small number of people who would have bought the phone anyway, but will instead go with the reduced cost plan). While i agree that most will opt for the regular plan, there is a market out there for lower priced limited data plans...T should begin to fully explore it to continue/maximize this growth story. As long as they do it right, the risk of canabalizing their own business and reducing margins is limited.