Europeanview

Orbitz, Expedia: Stockholm Syndrome Meets the Web

This is really one very onesided article. I just want to point out that it was not the merchant model itself which was invented by said OTAs that lead to the diminishing online ADRs as Max wants to believe. It was something else what hoteliers have practised over the years and have failed to understand its impacts when online business started to take off. On the other hand, I disagree with jesstyr comment about OTAs ability to create new business. Of course this depends on the destination but looking things outside US I have to say that OTAs have really expanded many hotels markets in to the new territories.