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JW Goethe » Comments » LULU
More on LULU by JW Goethe
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Under Armour: Headed Further Under? [View article]
2.) UA isn't just trendy. Go to any Wawa or mini-mart where construction/outside workers go for lunch in the cold weather, and you will see many of these guys LOVE UA as a bottom layer for shirts.
3.) Watch the kids in the mall and you will see them wearing UA 5 to 1 over Nike in terms of shirts/hats/outerwear, etc. If UA grabs the same crowd with thei sneaks, they'll be in good shape.
4.) Nike, etc., is a dinosaur to kids compared to UA.