Big K

General Mills: What the FDA’s Warning Means for the Market

Store brands are not made by the name brand company. They are made by copy cats in China and are not as good as name brand products. Chinese ingredients are inferior and may even be toxic, i.e. melamine in dog food, antifreeze in toothpaste, lead in toy paint, melamine in baby formula, etc. You get what you pay for. Take chips for example. You can buy Frito Lay brand and get a delicious high calorie chip. Buy the store brand, and you simply get high calorie "cardboard". It's not worth the indulgence. They make you fat, but without the pleasure. The store brand simply doesn't taste as good because it is cheap and has inferior ingredients. Same story with Cheerios, and on and on... People buy Coke because it is the name brand. The Walmart brand is just sugar water. Most folks demand quality. Any hack can make a cereal, corn chip or play a concerto. Some unsophisticated consumers may not be able to tell the difference between Mozart and Mobooty. It takes know-how, ingenuity and talent to make the performance truly good. Name brands such as GIS, KO and PG will always dominate because life is about more than just saving a few pennies. It is about living and enjoying.