Dean Sealtest

Under Armour: Headed Further Under?

In response to JW Goethe:
1. In this economy (and things are only going to get worse)- No one is spending big bucks on Under Armour. As a seasoned investor and parent of three teenage/youth athletes - forget about the malls, go to the little league practices, football practices, high school and college baseball practices in the spring and fall and you will see these kids wearing Under Armour knockoffs purchased in Target, Walmart and Kohls. I know, as I have purchased these garments for my boys at a fraction of the cost of Under Armour. No one is paying top dollar when you can get the same thing for half the price.
2. How do you see what these construction guys are wearing as their bottom layer if they are wearing layers on top of the bottom layer?? Most of these construction workers wouldn't spend their hard earned money on this product if they can get the same thing for much less. I'll bet if you ask them to show you their bottom layer, it wont be UA.
3. I took my boys for new sneakers and they passed right by the UA display and went straight to the Adidas and Air Jordans. Under Armour is absolutely going down.


On Dec 12 01:17 PM JW Goethe wrote: