Jay Small

Newspapers: Reinvent Yourselves... Or Else

Both the original post and the first comment read as though:

-- Newspapers don't already have thorough companion Web sites.
-- More and more of those sites don't already provide continuous news updates, mobile news and messaging, and tie-ins to major social networks.
-- Newspaper editors aren't thinking hard about the volume of non-locally focused news they print or post, and, in many cases, zeroing in almost exclusively on local-interest coverage.
-- Newspaper holding companies and individual properties aren't already, almost feverishly, working to reinvent the local advertising sales models to focus on interactive.

I can tell you all those things ARE happening. Reinvention under way, though obviously, gated harshly by the debt some media companies carry, and the pressure on print ad revenue.

The arguments presented here would be appropriate and valid if newspapers were not already undertaking the kinds of change prescribed.