Ken Watson

MacWorld to Follow Floppy Disk Into Extinction

Not sure I get any of your points.

On #1, Macworld produces a massive amount of focus on the company for weeks before and after the event, making it a promotional juggernaut both online and off. The number of attendees is clearly irrelevant, especially in the digital age.

Point #2 I can understand, but profitable business decisions are not decided on a basis of convenience, especially for large companies.

And Point #3 - this is a 25 year old event, with Steve Jobs delivering his keynotes almost half of those years. Clearly there's been some substantial benefit to the company from participating so heavily for over a decade.

I'm not quick to jump on the "Jobs' health" bandwagon, although it is peculiar to see the event moving forward - with a separate speaker. On the other hand scaling back on trade shows in this environment is very understandable.