Fallout from the Great Newspaper Implosion [View article]
We will continue to see such painful changes as an industry built on local monopolies and 30% profit margins tries to reinvent itself for a future where news is a commodity. The focus will be on business models (perhaps) find paid content models for hand held devices, and more importantly deepen local content and go beyond local advertising to find new ways to ad value to local businesses. locoforlocal.blogspot....
Ads and News: Google Capitalizes on Old Idea [View article]
Great article. I still wince when I hear of newspapers talk of partnering with Google and Yahoo. Local newspapers still have an unmatched opportunity to corner the market for local advertising, as well as going beyond advertising to help businesses use the web to promote their products and services locally. Local businesses still have not figured it out. If Google takes that opportunity away from newspapers, then its truly game over. locoforlocal.blogspot....
Fallout from the Great Newspaper Implosion [View article]
Ads and News: Google Capitalizes on Old Idea [View article]