Daniel Durazo

Newspapers Struggling: Gannett, New York Times, McClatchy & Co.

As newspapers continue to struggle, there may be a savior. Savvy newsgroups are finding that text message marketing is adding value to advertisers while allowing newspapers to build strong, interactive relationships. Unfortunately, too many newspapers are lagging in adopting this inexpensive tool. Like with the internet, newspapers need to get out front on this if they hope to survive.