UBS: Tim Hortons Considers Pulling Out of New England [View article]
Dunkin' Donuts are practically a public utility in New England, it will take time to wrest market share from them. Still, the format is so much like Dunky D's that I would think they can succeed over time. Build stores where the big "D" isn't and the locals will adopt you.
Name recognition may be a problem--99.9% of the American customers have no clue about Tim Horton being some Canadian hockey hero. A clever name for the American stores may be the key to breaking open the market...
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Dunkin' Donuts are practically a public utility in New England, it will take time to wrest market share from them. Still, the format is so much like Dunky D's that I would think they can succeed over time. Build stores where the big "D" isn't and the locals will adopt you.
May 29 10:26 am
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All Comments by Malkiel »UBS: Tim Hortons Considers Pulling Out of New England [View article]
Name recognition may be a problem--99.9% of the American customers have no clue about Tim Horton being some Canadian hockey hero. A clever name for the American stores may be the key to breaking open the market...