Lecturer, professor and/or administrator of architectural design behavior factors and digital and social media at various universities including the University of Illinois, University of Illinois at Chicago, and Illinois Institute of Technology. Specialties in retail design and perceptions; user of social media in design, business and community advocacy. Current efforts employ activism, social media and student engagement to further support of the challenged retail business community of Chicago's Bronzeville neighborhood. Another special interest is the re-establishment and revitalization of Chicago retail brands. Interest in retail dates back to work setting up prototype Kmart stores full time while also attending Architecture school full time.