mr. w

Macy's Should Monetize Its Former Brands

Yes, bringing back Marshall Field's may actually boost Messymart's sales by 10%. Field's was an iconic store that has been turned into a little more than a bargain basement rummage sale. My wife and I wouldn't be caught dead buying anything with a Messymart label. People are very apologetic when you say I'm wearing something I bought at Messy's. It's like they know they shopped and bought it at 80% off so it offsets the feeling of the cheap, inferior quality it actually is. When is the Board and shareholders going to wake up; I guess somewhere when they write-off $9B (yes billion) in goodwill from dumping names such as Marshall Field's, Kaufmann's, Wannamaker's, Rich's, Burdines etc....