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Macy's Should Monetize Its Former Brands

Macy's did itself a good deal of harm by eliminating traditional department store names that the customers never wanted to get rid of in the first place. However, simply returning some brand-name items won't be enough to placate disgust that has grown as those customers have watched Macy's reduce classic generational favorites to no more than trendy junk wastelands. A drastic shakeup in upper management, or sale of the stores to an entity that has the same sympathies as the customer, is about the only thing that could bale out Macy's goodwill problems at this point.