waste of time

Macy's' Goodwill Is a Red Flag

I hope that investors practice due diligence before accepting macy*mart's perceived "goodwill." By destroying well-respected regional retailers and substituting generic, nondescript clearance centers, the management has alienated shoppers from coast to coast. First and foremost, there was no need for another "nationwide" department store; JC Penney and Kohl's have well satisfied that need. macy*mart has failed to connect with shoppers and has offered nothing to distinguish its stores. So-called celebrities such as Donald Trump and J Lo, faux designers such as Alfani and Tasso Elbo, tired brands such as Tommy Hilfiger, and discount store merchandise such as Martha Stewart haven't generated much interest.

Had macy*mart retained and strengthened the regional department stores, the management could rightfully claim the goodwill earned by Filene's, Burdine's, Marshall Field's, Kaufmann's, Famous-Barr, Lazarus and the original macy*s. By ignoring the wishes of customers and attempting to save a few cents on shopping bag, macy*mart has earned negative reactions from shoppers.

Macy's' Problems Have Just Begun

As a retailer, macy*mart offers NOTHING to attract customers--recognition value, unique merchandise, community history, special services of the regional department stores were all destroyed in hopes of short term profits. Replacing local retail icons with a bland, boring, generic, nondescript stores chock full of poor quality, overpriced house brand merchandise has been a dismal failure. macy*mart has been unable to establish a positive identity.

Everyone is aware of the economic crisis and shoppers are searching for quality and/or value--macy*mart offers neither.

Even JC Penney and Kohl's have better merchandised and