Big Daddy

Whole Foods vs. The FTC, Part II

I don't agree. I'm NEVER gonna go to WMT to buy organic food. Ever. Get it?
I would however love it if Wild Oats opened up a similar to WFMI store in my neighborhood and provided
some stiff competition along with those dreadful price wars Mackey referred to in some of his other comments.

And, with WFMI hit on the flank by OATS maybe Kroger will open up a new chain (separate from it's flagship) that is exactly like these two but 20-30% cheaper.

Thankfully the FTC got involved so my dream can still come true.

Also, on the vendor side, having more than one place to see specialty organic products to a perfectly matched market prevents WFMI from being too tyrannical in terms of pricing etc