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Fresh & Easy Just a Pale Imitation of Trader Joe's

I think what Mr. West is missing here is that Trader Joe's has been very selective in the communities that it has placed stores. Fresh & Easy is committed to putting stores in those communities that Trader Joe's would never consider putting stores like Compton, South Los Angeles and North Las Vegas. Also, while Trader's is a good specialty store, try going in and buy named brand products. You won't find them. Fresh & Easy has their private label and the named brand alternatives. A pale imitation of Trader's? I think not. But then again, Mr West is a pale imitation of Jerry Hirsch at the Los Angeles Times