Carol Spieckerman

Can Wal-Mart Survive Generation Y?

Walmart has defined its best customer as "mom," not "boomers" and they are laser-focused on her needs. By osmosis, they are reaching out and satisfying the next generation of Walmart shoppers' needs as well. A few more call-outs:

1. The article completely ignores the pioneering advances that Walmart is making in digital marketing and sustainability; two keys to relevance with Gen Y.

2. Walmart ceased being a "cheap and deep" retailer a while ago; "Save money. Live better." promises value, not necessarily the lowest prices.

3. Walmart's "win," "play," "show" growth strategy and categorization model ensures that they are in the businesses that are on the uptick and not wasting resources on diminishing categories and items.

I could go on; however, I'll leave by saying that I'm not remotely worried about how Walmart will fare with Gen Y for many years to come and regardless of economic swings.