Michael J.

Was Amazon Behind iTune's Price Drop?

Amazon was nothing more than a pawn, used buy the music industry to try and hopefully kill iTunes' dominance. It didn't work. Apple never liked DRM, but also didn't want to confuse consumers with "demand" pricing either; the higher the demand, the higher price. Being under pressure from certain foreign governments and their own disliking of DRM, they must've finally decided a tiered pricing scheme may the lesser of two evils.