Shift Supervisor

Rite-Aid: Bewildering Optimism

RAD: Status: Moribund. Comment: Why not just die already and get it over?

Pay no attention to the man behind the curtain! RA is all smoke and mirrors. They have no concept on how to run their stores, no marketing sense and no idea what motivates customers. I'm willing to bet that no one from their marketing department has been in a RA store since the Nixon administration based on what they think is appealing to customers. They spend millions and millions of dollars on Sunday circulars which do almost nothing. If they do drive customers, they just come in a cherry pick the stuff on sale, use coupons and leave. They'll probably end up making skating rinks or bowling alleys out of their stores. They are doomed.