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Two Consulting Giants Merge: Que Pasa?

Sorry, I'm sure the article is of interest to many others, but I personally was not interested in it. In my modest opinion the real fault is that the title, by using the extension "Que pasa?" (What's going on here? What's up? What's happening?) implies a Latin connection--at least to me. Therefore, I opened it up. I don't get it. Why use Spanish in the title? After reading the article I saw no Spanish language connection (such as reaching out to the Hispanic population, etc.) I'm not xenophobic and not Hispanic. I do speak Spanish, however. It just is not a title that suggests with accuracy where the article is going to go, even though there is a reference to "tongues wagging" in the body. I feel this title is not indicative of article content and don't want to waste time opening articles that won't be of a nature I want to read.
By the same token, I feel the title "Must Know News" by a different Seeking Alpha contributor, is too bland. I don't open that link up because the title is too nondescript. I wrote to that contributor about it, but she's kept the column name lo these many months. I find "must know news" is an exaggeration. It's a come on to get me to open the article and never fulfills it's promise. After reading her column I never feel "Wow, I had to know that! Thank goodness for that alert! It certainly was a must know revelation."
So, unlike "What's in a name? A rose by any other name would smell as sweet," what's in a title? A way to get people who really would be interested in your article incentivized into reading it by giving a palpabale suggestion of the content. You'll have more appreciative readers and followers when you're done.
By the way, the body of the article has a good compositional style. Sorry, if it seems the earlier responders and I are trashing your contribution. I'm sure someone after me will point out what an idiot I am for writing about this and will love it all.
Nonetheless, I feel the title should be pertinent in multiple ways to the content.