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Wall Street Breakfast: Must-Know News

Dear Eli Hoffmann,
I like to read your column, but would find it much more enticing to open it if you had a varying title--at least in part. I don't open it as often as I should just because the title doesn't vary. The portion "Must-Know News" could be altered to a thematic phrase or word to indicate the overall concept of the content of your writing for that day. Or take "Must-Know News" and make that your title with an attention-getting word or phrase after the colon. And, again, I do like your writing and have signed up some time ago to receive your column each day. Now motivate the readers to open it. Thanks for your good work.