Yasir Aheer

Is Cutting Edge Technology Always Good for Business?

I believe it’s not the “cutting edge” technology that is the culprit here, its failure of creating blue oceans within the industry. If you read the "Blue Ocean Strategy" from W. Chan Kim and Renée Mauborgne; this is exactly what they talk about. The bloody waters of competition contain small market share and low profit. Wii is a great example of a product that pushed the limits and created “blue oceans” of little or no competition.

One example is the market share and target audience. XBox and PS3 till now have had a very specific target audience. Wii not only targeted a much wider audience but delivered on their specific needs. Wii targets children, women, teens, young adults, professionals and the elderly. Wii have been installed in retirement homes where elderly to play bowling. Prior to Wii, could you imagine your grand pa playing video games?