Alice1

How Will Losing Wal-Mart Exclusivity Impact Cott Corp?

Choosing to place your products in and with Wal Mart is a double edged sword. Your product reaches millions of people. However, Wal Mart will badger your personal profit prices down to the point that you have problems paying employees, buying your own supplies, etc. so that Wal Mart can make themselves look like heros by helping the public "save money~live better" and offering your product at the lowest prices yet make themselves billions in profits. If you cannot meet their demands it is meaningless to them as they have thousands upon thousands of others wanting to have their products on their shelves. On that same note, should they decide to drop your product you're in trouble as well. Simply because you get in with this corporation doesn't mean you'll get to STAY there. Never put all of your eggs in the Wal Mart basket because when it drops you've got yourself one very ugly mess. That you might have to close your doors and tell all of your employees that they are out of a job is not Wal Mart's problem. They simply wash their hands of you and move on to the next vendor.