CrR

Pep Boys: A No Brainer Takeover Target

Pep Boys doesn't have the customer service level required to compete with their competitors. Their only advantages over their competitors is that they offer tires and rims and have a much larger retail inventory. They are also competitors of their own installer customers by offering service repairs at the store. Installer customers make up half of O'reilly's revenue. Pep Boys should focus on providing excellent customer service, by having the right parts on the shelf, prompt delivery times, and going the extra mile for every customer. Its the basics that make successful companies successful.