bluesmoke

Commercial Radio: Not Dead but Fighting Irrelevance

Once the music radio knuckleheads admit they have been lying to themselves for the last 10 years, then maybe, just maybe, they have a chance. In addition, why CBS doesn't tap into its vast catalog of Last FM artists is beyond me. All the new songs and statistics they would ever need are right at their fingertips. It's time the music industry puts the 'adventure' back in radio before someone pulls the plug for good.

Radio Is Doomed - Tear Down the Broadcast Towers

All I know is other than talk radio, terrestrial radio has definitely lost its way.

CBS Digital Radio Network: They Have Nailed It

As a former dj and syndicated radio show producer, most of us have watched terrestrial radio go down the tubes for years. (I'm speaking now of music stations). Between the major label iron grip, the lobbyists trying to destroy the competition, satellite radio, Clear Channel and its ridiculous cronies, itunes and other digital distribution models, the programming "experts" who listen with their mouths, and the rest of the dog & pony show, it has been a slow-moving train wreck.

For all its "new frontier" questions and hurdles, CBS has done what no one thought possible - developed a business model to capture this new technology. Last Fm is brilliant. It learns your style and introduces new ones. I am speaking from experience on this one. With absolutely zero promotion, I posted 4 of my own albums back in July of '07. I now have a steady listening audience of 100+ listeners that I can network with and sell songs to. And I am a nobody.

But do you think any music oriented terrestrial radio station would have given me the time of day?

With results like that, who needs radio at all?