NutritionFacts

Sandisk: The Next Apple?

<i>...they are insane even to be in the MP3 player business</i>

By all accounts, they are doing pretty well. They don't have time on their side though. When the iPod was nothing but a glorified hard drive (hard drive plus d/a converter plus monochrome screen) creating a half-decent rival would (should) have been relatively simple (note the use of the word 'relatively'). Now they are becoming fully-fledged multi-functional mobile computing devices the bar is set that much higher in terms of the complexity required in creating a me-too product.

As for AAPL buying SNDK.....wouldn't that be a retrograde step? I mean, wasn't that the way computer manufacturers *used* to do things, before they ... saw the light?