rajeev bajpai

Dell's Big Opportunity

Dell from the word go has always challanged the paradigm in the the computer Industry - by going direct and thereby changed the rules of the game on which the competitors thrived. from a technology follower it became a technology leader decimating a few of its worthy competitors. All these years they remain wedded to industry standard architecture thereby further commoditising the market. The model was a great success for 22 years but owing to changes in the consumer behaviour ( laptop adoption) the revenue suffered. They changed again by first signing up with retailers and now they have announced embracing of two tier distribution model to expand their reach.

They are extending their technological reach as well as customer reach and thereby lies their BIG OPPORTUNITY.