LookingConfident's Comments

Looksmart Is Worth More Than Its Cash

Tue, 09 Apr 2013 22:07:56 -0400

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"Dr. Jean-Yves Dexmier is not fit to lace your boots never mind mine."

Hi Swanson1. Thanks for your clarification re; Dexmier.

Incidentally, I don't have shoe-laces, Mate!!

http://bit.ly/XC5bYM

LC
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Looksmart Is Worth More Than Its Cash

Fri, 05 Apr 2013 01:34:07 -0400

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"Looking at your posts you don't understand TAC or the balance sheet or anything at all."

"To re-iterate - there is no TAC costs on "publisher solutions" - which means you don't understand Looksmart business model at all."

"As a tier 2 - TAC should be 85% at least due to the lower bids - which attracts the quality publishers."

"You clearly don't understand that this is "traffic acquisition costs" - and that it is not applicable to publisher solutions as there is no cost associated.

I feel I need to explain what "TAC" is and why it will never be 20%.

TAC is the percentage that Looksmart pays to partners for each click - to put it in perspective Google pays 68% and Yahoo/Bing pay 75%.

So if Looksmart pay 20% then you really will attract the scammers that can't get a massive revenue from better sources."
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Forget about "Tier 2".- That's YOUR diminishing 'play-ground', ok?

In the Q4 Report the Co talks of an increase in revenues from "the Company's Advertiser Networks" but it's not as you once knew it to be. Does a $2.3 million in impairment of property and equipment & internally developed software, mean anything to you?

And you clearly don't understand what "comprehensive income" or, "revenue" is or, means? It would appear?

You are living in an "old world" of times gone by, I feel.There is a better way. (And it's one that eliminates the very scammers you're familiar with & you talk of.) And it all becomes, totally transparent.

Where you'll likely find that advertisers will be directly settling with publishers or, their representation and only pay Looksmart a set percentage of each winning bid. That this then becomes what is termed as "comprehensive revenue" on the Co's balance sheet.

From this Looksmart will pay a TAC onto both an intermediary on whose network or, exchange an 'in market' user is found and to the 'search' provider of that 'real time' and 1st party (query) data - - for instigating those chargeable 'match-ups' within Looksmart's exclusive global marketplace. (One that we have been told, is now capable of 'handling' up to 100 billion 'events' per day.)

Finally, and in regards to the revenue from the Company's Publisher Solutions (being $0.3 million in the fourth quarter of 2012), is what I feel will increase as early as this (just gone) Q1 period, 2013.

With the addition of 'select' publishers who will pay a fee to 'white-label' Looksmart's solution & then join the intent based marketplace. (This revenue is net of any TAC, of course. - Is what I had written)

All "New world" stuff, eh? Someone is being left behind, it seems?

And you'd be embarrassed to have me involved in your business? You should offer Dr. Jean-Yves Dexmier a job then?

Looksmart Is Worth More Than Its Cash

Thu, 04 Apr 2013 22:59:51 -0400

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You are 100% correct again, swanson1. It's yet another "massive essay" and it does get to mention YOU, once again!

http://seekingalpha.co...

LC
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Looksmart Is Worth More Than Its Cash

Mon, 01 Apr 2013 21:59:34 -0400

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Looksmart's Q4 2012 Financial Results have been posted.

http://yhoo.it/10jKGO7

Michael Onghai - Looksmart's Chief Executive Officer says, in today's Report:

..."It is our intention to reinvigorate our team, work closer with existing and new partners, [and] expand our revenue mix - and position our company for profitable revenue growth in the future."

........With operating expenses now down to about $2 million per quarter post 2012 (this estimate does include all cost related to the operating of the Company’s data center) and a TAC going forward (this is my estimate only, of course) of just 20% of all comprehensive revenues, then Michael Onghai's 'intention of seeing profitable revenue growth in the future', may well come sooner than many could ever imagine.

http://bit.ly/YrQGp6

[.............Total operating expenses in the fourth quarter of 2012 were $5.1 million and included $2.3 million in impairment of property and equipment and internally developed software and $0.1 million of non-cash, share-based compensation.]

...I'm very confident that the revenue from the Company's Publisher Solutions (of $0.3 million in the fourth quarter of 2012), will increase and as early as this (just gone) Q1 period, of 2013. (This revenue is net of any TAC, of course.)

.........This along with an increase in revenues from "the Company's Advertiser Networks" will come from (I expect), the company now .......'working closer with existing and new partners'.

Always, only an opinion.

LC
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��"We Will Be Forced To Sacrifice Democracy By Laws Protecting Us From Further Pollution."

Mon, 25 Mar 2013 22:48:41 -0400

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On Facebook, moments ago...

Ross Bradley
Occupy Australia have deleted my posts? OMG!!

Posts that relate to Australia's Strategic Policy?

Here's proof!!

Ross Bradley posted to Occupy Australia
4 minutes ago
Are posts being deleted, here?
Like · · Promote

Ross Bradley .
Ross Bradley shared a link. (I can't find this post?)
a few seconds ago

"Heavy Weather: Climate and the Australian Defence Force"

Are YOU one of the urban educated population?

......"It’s possible that dissatisfaction with government actions to mitigate climate change, while so far limited to the urban educated population, could contribute to domestic and regional instability."

From today's Report: "Heavy Weather: Climate and the Australian Defence Force"

A major concern for me (page 16) that I feel may have a direct relationship to the planned 'roll-out' of Agenda21 (with "Climate Change" being used for that means to an end - - in having the ADF directly involved in 'people moving'), is - as can be found under the following heading:

<"Implications for the Australian Defence Force"

Stabilisation

Climate-induced population displacement, resource wars and the further weakening of fragile states are some of the potential consequences of a changing climate.

It’s possible that dissatisfaction with government actions to mitigate climate change, while so far limited to the urban educated population, could contribute to domestic and regional instability.

All this could see an increase in the ADF’s involvement in regional stabilisation missions.

Defence will also need to plan more for its role in domestic disaster response missions. (Below).>

Link to PDF of Report: http://bit.ly/103X1oP
Australian Strategic Policy Institute
http://www.aspi.org.au
Like · · Share · Promote · 5 minutes ago ·

Ross Bradley .
This, was deleted!! Goes to show what I've said that "Occupy", was all about!!

http://seekingalpha.co...

An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day!

Mon, 25 Mar 2013 05:55:29 -0400

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......"We believe the Mozilla news brings greater attention to the need for an ecosystem-wide solution, which preserves the bond between consumers and the content they rely on and trust, and, furthermore, ensures the best value for advertisers."

Story: http://bit.ly/YzjqvF

Upstream Sites

Which sites did users visit immediately preceding looksmart.com?

% of Unique Visits Upstream Site
10.89% google.com
3.92% yahoo.com
1.96% 7search.com
1.27% local.com
1.20% facebook.com
1.14% findbest-games.net
1.01% ihavenet.com
0.82% statmyweb.com
0.76% bing.com
0.76% miva.com

Downstream Sites

Where do visitors go after leaving looksmart.com?

% of Unique Visits Downstream Site
11.81% google.com
3.55% yahoo.com
1.81% 7search.com
1.74% monstermarketplace.com
1.74% nixxie.com
1.68% facebook.com
1.35% leaseweb.com
1.29% siteadvisor.com
1.03% bing.com
0.97% infolinks.com

Interesting.

LC
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��"We Will Be Forced To Sacrifice Democracy By Laws Protecting Us From Further Pollution."

Fri, 22 Mar 2013 16:22:48 -0400

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"The next clue was the city square eviction. How was that a clue?

Well Adam Bandt and the greens held the balance of power in both the senate and the house of representatives at the time. Had they decided to make and issue of Occupy Melbourne’s rights to make a political point and demonstrate, they certainly had the power to bring down the government over the issue.

Remember this was a government that was a minority government that needed alliances with 3 independents and Adam Bandt from The Greens to have the numbers to govern. Just one dissenter in their ranks was enough to make things very complex for them."

http://bit.ly/14cAlru

LC
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��Infolinks Has A Breakthrough Platform That Analyzes Content In Real-Time (?)

Tue, 19 Mar 2013 02:35:11 -0400

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"infolinks.com" noted in Downstream sites...

Upstream Sites

Which sites did users visit immediately preceding looksmart.com?
% of Unique Visits Upstream Site
10.90% google.com
4.14% yahoo.com
2.07% 7search.com
1.63% local.com
1.25% findbest-games.net
1.19% facebook.com
1.07% ihavenet.com
0.88% statmyweb.com
0.75% bing.com
0.69% dmoz.org

Downstream Sites

Where do visitors go after leaving looksmart.com?
% of Unique Visits Downstream Site
12.52% google.com
3.43% yahoo.com
1.84% monstermarketplace.com
1.72% facebook.com
1.65% 7search.com
1.53% nixxie.com
1.27% siteadvisor.com
1.08% infolinks.com
1.02% bing.com
0.83% alexa.com

��Microsoft's DNT - When Search Meets Display (The Creator Economy)

Mon, 18 Mar 2013 18:43:23 -0400

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"More people are spending more time in digital media environments than ever before. Marketers need to find ways to communicate with prospective consumers. What’s more, there are numerous first-party and contextual methods that allow for ultra-targeting with data and inference that are exponentially better than what the IAB is trying so hard to protect.." - Jim Spanfeller, CEO, Spanfeller Media Group

Absolutely!!

http://bit.ly/WzL0bp

Thought from my Sept. 2012 post, above:

Just as (I can only imagine?) users give this same (1st party 'cookie' and access to their data) approval, when using the search engines!

Microsoft (with Bing) Google+ (the Google & the other search engines), Facebook, Yahoo (via Bing) will all have this exclusive FIRST PARTY DATA to enable their own advertisers to target users in real time - at that point of a search query either 'local' or, all over the web and right across a one publisher base or, publishers within a one open marketplace..>

Now check the Upstream/Downstream Traffic in and out of Looksmart's intent based marketplace, as shown in my recent post:, here:

http://bit.ly/Yn6upe

LC
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��Microsoft's DNT - When Search Meets Display (The Creator Economy)

Mon, 11 Mar 2013 22:20:48 -0400

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Ad Age:

"When Ad Age originally reported Mozilla's plans to add the patch disabling third-party cookies, it was suggested that industry could collectively ignore the setting, as it did in response to Microsoft's default Do Not Track signal.

However, Firefox's tool simply would not allow third party cookies at all. "The third party data companies will simply not be able to track users across sessions. This is much more comprehensive than IE's approach with DNT. And it's likely that IE and Chrome will follow suit," wrote Eric Picard, CEO of Rare Crowds in a comment on the original article."

Story: http://bit.ly/ZCLHS4

More on DNT: http://bit.ly/PhOytP

LC
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��Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

Fri, 01 Mar 2013 03:08:30 -0500

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Hi swanson1 ....I've been thinking of you. Have you finished building that program that you said you could easily do, that "handles" up to 100 billion 'events' per day?

..........."Shareholders were also told in a conference call following Q2 results, that Looksmart's technology was now capable of 'handling' up to 100 billion 'events' per day within an OPEN, independent Marketplace."

http://bit.ly/MpWYM5

LC
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��Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

Thu, 28 Feb 2013 15:56:41 -0500

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Adotas asks the following question:

Today our panel of ad-tech honchos weighs in on the following question:

“What is your reaction to Facebook’s pending acquisition of Microsoft Atlas?”

http://bit.ly/VeOznO

My own comment (submitted in reply), is as follows:

............In ‘real time’ (and from within an RTB search intent based independent marketplace) it will allow Facebook’s own advertisers to find users displaying RT buying intent, as is directly coming from SE queries’ data.

......This then creates a ONE robust RTB auction as advertisers (including Google’s own), all get to compete ‘blindly’ against each other for all of these unique, single impressions.

Users can next be found either on Facebook or, within/across an eventual combined one publisher base, - and in what becomes, the ‘ultimate’ in marketplaces.

The anticipated (robust) bidding ‘action’ ensures a stronger ROI for publishers from off a CPC 'share', that includes (no surprise), Facebook.

What I feel is – is that PLAs are coming (not just on RT search engine SERPS), as they’ll get to appear across this one huge publisher base within what is or becomes a one, global, ‘intent’ marketplace. – http://tiny.cc/7rg8sw

LC
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��OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

Tue, 26 Feb 2013 23:19:22 -0500

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........"She was the provincial medical officer of the Finnish Lapland Province with a doctorate in medicine from 1975 until a car accident in 1986, which took away her ability to continue her work and career."

Does THIS make her a "screw-ball", conspiracy theorist? :)

(5 minutes) http://bit.ly/WqbVDo

LC
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��OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

Fri, 22 Feb 2013 23:56:57 -0500

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From a Facebook thread is the following 'conversation', that readers may well find of interest.

Sue Maynes for Local Council:
Interesting post Ross - people may not be aware that local councils in parts of NSW are levying $18,000 per shire on rate-payers - to go to the local govt association - in order to fund the manipulation of the people so they will give a yes vote to loc...See More
34 minutes ago · Like

Ross Bradley: .
Agree completely with you Sue. I think that it borders on being an act of TREASON. Certainly when it is considered - - - that the people being asked to change the constitution, have not ask for nor, have they been consulted about - any of this!
19 minutes ago · Like

Sue Maynes for Local Council:
The other thing I noted in that link Ross, was the comments on actually changing the referendum process.

When is everyone going to recognize that WE the People made the rules by which government are supposed to operate? That does NOT allow government to change those rules just because THEY feel like it. They work for US.
7 minutes ago · Unlike · 1

Ross Bradley .
ABSOLUTELY! There is scant regard for - and people continue to want to act in contempt of, the Constitution. And I'm sure that Queen Victoria would be frowning from her grave too, about all this!
about a minute ago · Like

LC
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��Brands Can Soon Get To Maximize The Role Search Can Play

Fri, 22 Feb 2013 23:27:00 -0500

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............."Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and Czech Republic."

"Datapop's Creative Optimization platform tests what the viewer sees and the merchant's or manufacturer's product data feed. The technology aligns the product data feeds with keywords searched. When optimized, the platform claims merchants can see between 40% and 50% of their search traffic from PLAs."

Datapop: http://bit.ly/Xvuwhm

Read more: http://tiny.cc/f9xxsw

Is Looksmart 'involved', as yet? This may well be the case (at least to some degree) if the recent rise in the 'Estimated percentage of visits to looksmart.com- that came from a search engine, is any indication.

Alexa: http://bit.ly/HDwBit#

Google PLAs : http://tiny.cc/zlyxsw

LC
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�FACEBOOK (Looksmart) And That (Microsoft's) Atlas Acquisition

Wed, 20 Feb 2013 06:18:26 -0500

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The Reason Facebook Is Buying Atlas - Bill Wise, CEO, Mediaocean

"The popular answer: Facebook is looking to take Atlas’ capabilities at operating across the Web, combine them with Facebook social graph data, create a new ad network and go after the third-party ad serving business.

In other words, the argument goes, Facebook is looking to go head to head against Google/DoubleClick.

That might be part of the play here. But I hardly think that’s the whole answer.

To my mind, an Atlas play would really be about attribution."

http://dthin.gs/XkplnJ

LC
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�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

Thu, 14 Feb 2013 18:43:58 -0500

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"Product Listing Ads Remain Strong" - reads part of the headline.

........"The most important theme in paid search during the past retail holiday shopping season was undoubtedly Product Listing Ads (PLAs), an ad format by Google combining product image with other pieces of information such as price and merchant name."

Read it: http://bit.ly/12PrnzV

The concept of PLAs have had many mentions hereon my instablog.

http://bit.ly/YbHMa3

**************

Any doubts about the the partnership that began in the U.S. more than a year ago, where Yahoo!, AOL and Microsoft agreed to offer each other’s premium non-reserved online display inventory to their respective advertising customers, should now be 'put to bed'.

"Canadian Online Ad Partners Yahoo!, AOL Add Microsoft"

"Advertisers in Canada have access to even more inventory, including inventory on Microsoft owned and operated sites and third-party networks.

..By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory in early 2012,

Yahoo!, the Microsoft Advertising Exchange and Yahoo’s! Right Media Exchange initially served as the two marketplaces from which the partners can procure this inventory for resale to advertisers and agencies."

I see this as a further step that can help extend 'reach' on publisher inventory for an (ultimate) marketplace that finds users in real time, based on a user's "search intent" - - who can then be served PLA style ads, at a very next landing page that a user may arrive at.

http://bit.ly/12PrnQ8

LC
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��Google Anchors The USER As Being The Currency Of Intent

Tue, 12 Feb 2013 18:13:12 -0500

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"Ad industry blogs like 360i and AdExchanger have noted that Google is moving away from more granular forms of marketing while advertisers have complained about a loss of control."

".....some Google watchers have praised Enhanced Campaigns as a much-needed way to consolidate ad campaigns, and to make it easier for small ad buyers to join the mobile ad-buying landscape.

At the All Things D event, Arora described how Google is also making it easier for advertisers to take advantage of distinct, new ad options associated with mobile - — - such as overlaying time and geographic location onto search queries."

"Google stands by decision to end tablet-based ad campaigns"

PaidContent.org

http://bit.ly/YpifuN

"geographic location onto search queries."

(And no doubt, to allow for targeting user intent- onto or, from search queries, across all devices and a one open marketplace.)

LC
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��Brands Can Soon Get To Maximize The Role Search Can Play

Mon, 11 Feb 2013 19:44:18 -0500

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Microsoft says Xbox has some76M Devices. http://dthin.gs/12oJBn5

Pretty handy to 'find' users on, in real time. Likely why Microsoft fancies Itself a Content Producer, Again http://dthin.gs/XE4cmq

LC
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��Google Anchors The USER As Being The Currency Of Intent

Sat, 09 Feb 2013 16:39:45 -0500

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First Google -and now, Facebook.

"Facebook Blurs Desktop, Mobile Ads"

http://bit.ly/12dNg74

Yes Folkz ....We are chasing users - not only across a ONE publisher based marketplace but on whatever device they next appear, also.

“We are running a small test in the U.S. where some people might see ads in the right-hand column that feature larger images."

And here's an example of a Facebook (larger than life) Expedia ad unit - noticed by Matt Barash, on Facebook.

http://bit.ly/W5RCwy

LC
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Senior Forrester Research Analyst- "End-To-End" Is Chasing A Pipe Dream?

Fri, 08 Feb 2013 22:43:36 -0500

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How's this (larger than life) Expedia ad unit noticed by Matt Barash, on Facebook?

http://bit.ly/W5RCwy

LC
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��Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

Fri, 08 Feb 2013 01:03:04 -0500

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“The news [Facebook buying Microsoft's Atlas] should be viewed positively, and suggests that Facebook will pursue an ad network, allowing advertisers to reach audiences using Facebook-based targeting criteria across the web.

It also increases Facebook’s self-dependence around online advertising infrastructure, in a sector where Google has become dominant.” According to Pivotal’s Senior Research Analyst, Brian Wieser.

http://bit.ly/14GWEmX

Worth saying again are the words of my final line in the post above. In that (I feel), that those PLA type Ads (across a ONE marketplace), are coming soon.

An opinion of course.

LC
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��Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

Thu, 07 Feb 2013 15:50:12 -0500

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Facebook Deal to Buy Microsoft's Atlas Coming As Soon As Next Week
Social Network Is Building An Ad Stack to Rival Google
By:
Jason Del Rey
Published: February 07, 2013

http://bit.ly/YdFacy

LC
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��Google's Acquiring Of Channel Intelligence Does Make Them Look Smart

Wed, 06 Feb 2013 23:11:38 -0500

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Yahoo have a "mess" on their hands in their attempt to block posts.

I've replied to a post on the "Market Maker" thread, that can clearly be seen here, as being posted.

Market Maker
by seekingthetruth935 Jun 21, 2011 11:19 AM
100/100
19 14 seconds ago

It was in reply to an, [this] older post:

Re: Market Maker & AmEx/Facebook
by seekingthetruth935 . Jun 18, 2012 9:52 AM . Permalink

#...It is clearly obvious to me. That a small part of both Google and Yahoo (the Finance site here, for starters) are working within the Looksmart performance marketplace....#

Yes, it was back on Jun 18, 2012 when I had advised (again), of this.

Now Yahoo are, well, making it "official",

NOT quite the PLA type (when search meets display), as yet.

"Yahoo! Teams with Google on Contextual Advertising"

Say you’ve been shopping for boots. If you see an ad for boots, that’s instantly going to pique your attention more than an ad for, say, a car battery. That’s better for users. .......This is why contextual advertising is such a powerful tool.

Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.

hXXp://ycorpblogDOTcom...
**********************...
Always, only an opinion.

That link? http://yhoo.it/WvCZoa

Yahoo have more 'house-cleaning' to do, it seems? A need to rid themselves of another "grub", it appears? Another greedy (owned), Fascist pig?

How sad.

LC
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Google Banner Ads For Yahoo? - - Amazon Et Al, To Follow?

Tue, 05 Feb 2013 04:09:40 -0500

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Facebook;s FBX enables advertisers using their own data (which could include data from a user's prior Web browsing activity), to reach consumers - when they are on Facebook.

"Facebook hosts the final ad creative and serves it to Facebook users through its [own] servers."

This information is from the ASRC's (Feb. 4, 2013) advice on Facebook's adoption of the AdChoices Icon for interest-based ads served through the Facebook Exchange (FBX).

Accountability Program is an investigative unit of the Advertising Self-Regulatory Council (ASRC)

.."The Accountability Program began reviewing FBX as soon as it was out of beta to determine the roles of Facebook & its approved Demand-Side Platforms (DSPs or FBX partners).

FBX enables advertisers using their own data, which could include prior Web browsing activity, to reach consumers when they are on Facebook. - FBX is also designed so that Facebook does not gain access to this data.

Further, to ensure that DSPs do not gain access to Facebook’s user profiles in order to retarget when the user leaves Facebook, Facebook hosts the final ad creative and serves it to Facebook users through its servers.

This is a change from the general model in which the DSP serves the ad, including the AdChoices Icon."

http://bit.ly/11F3jPR

This very change (away from the general model in which the DSP serves the ad), is a positive step closer to an eventual (Looksmart) "Web-Wide Ad Network" -or, real time search intent based (global) marketplace, that I feel is coming.

With Facebook the publisher (in fact - all publishers in the Open marketplace) signaling a coded IP "ID" of an available impression, this allows other advertisers targeting the search based user intent through Looksmart's marketplace to compete against those other kindd of (as above) interest-based ads - from advertisers served through the Facebook Exchange.

This is provided (and also assuming it to be the case-in finding a user on Facebook), Looksmart (at all times), get to serve the ads.

This not only protects a publisher's user data (for all publishers across the marketplace), it allows Facebook's own advertisers to compete for these unique, search intent based - - and very much PLA-like impressions even when such an impression is available, on Facebook. (Is how I'm seeing it all.)

How interesting.

LC
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��Facebook Advertising - Will Soon Look Beyond The Walls Of Facebook

Mon, 04 Feb 2013 12:11:24 -0500

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#....For Facebook (I feel), it's 'Graph Search' ultimately becomes part of a global intent based (PLA type ads) marketplace - and one that involves any/all players of worth....#

This latest Facebook move may just help to speed-up that likely above scenario, possibly?

"Facebook to Make Targeted Ads More Transparent For Users"

Move Is Another Step Toward Web-Wide Ad Network
Published: February 04, 2013

"The social network has agreed to start displaying the little blue "AdChoices" icon on its display ads served through its FBX ad exchange."

..."Implementing the icon, which brands and agencies use for big online display campaigns, could be seen as another step toward Facebook's third-party ad network. Some advertisers won't buy behavioral campaigns across the web without it."

Yet, there STILL may be minor complications?

As .....

"Facebook's manner of implementing the icon--seen only when a user mouses over the ad--raises questions as to whether it complies with Federal Trade Commission guidelines calling for "clear and prominent notice" when an ad is behaviorally targeted."

http://bit.ly/14A9OlK

In a previous (related) article by Kate Kaye (January 08, 2013 -with a link to it from on this page), had suggested:

" Facebook, of course, always publicly stresses its commitment to consumer privacy. .......Insiders say Facebook has been in discussions with advertisers, agencies and self-regulators regarding adoption of the standard icon.

Behind closed doors, as much as some are willing to pounce on Facebook for ignoring privacy, other agency execs salivate at the thought of a Facebook network that pairs its robust data with the expansive inventory of the internet."

LC
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��DENIAL - Not Just Another River In EGYPT?

Sun, 03 Feb 2013 04:09:58 -0500

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Yactraq (Open Source Video) is the partner (as linked above) of those suggested 'some' , who are lying in wait.

Yactraq is now (Aug 01, 2012 - com/blog/ - http://yactraq.com/blog) a certified Kaltura Exchange partner.

Kaltura Exchange - Kaltura’s unique Video Solution Marketplace, where partner companies and developers showcase and offer their video solutions and services related to the Kaltura Platform to Kaltura’s hundreds of thousands of customers worldwide.

http://bit.ly/XQcsxu

[Above Link] Advertising and Ad Networks Include:

Google - DoubleClick for Publishers Video

OpenX Companion Banner

And...

Adap.tv

"Adap.tv's OneSource online video ad management platform is a complete end-to-end solution that helps publishers increase revenue, grow streams, and simplify every aspect of ad operations. Adap.tv for Kaltura supports a wide variety of ad formats, ad sources, features and functionalities, allowing publishers to specifically target viewers with their ads, and generate high revenue."

In regards to PLAs, see the following within my comment made to the link below it.

"Adap.tv digs up relevant Amazon products and Looksmart ads to populate an ad bar on the bottom of the video at key moments."

http://seekingalpha.co...

LC
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�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

Sat, 02 Feb 2013 20:18:31 -0500

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" Bing About To Get Google-Like Product Listing Ads [Exclusive]"
By Chris Crum · January 31, 2013

"Pann [David Pann, GM of Microsoft’s Search Network] expects the product listing ads to come to market sometime this calendar year."

.."The new product listing ads are just one thing Microsoft has up its sleeve for the year."

http://bit.ly/YsP9fS

LC
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ps; Related

ArtFire Begins Submitting Items to Google Shopping

"The official asks sellers not to click on ArtFire items in Google Shopping unless they actually want to buy the item, since each click costs the company money, “and our budget is set to a maximum daily spend,” he says.

http://bit.ly/WNss6R

"Google Base Submission

Auto Google Shopping Base Feed and Currency Conversion - When a member lists a product for sale on ArtFire, we automatically feed that product to Google Base shopping; this allows our members' products to appear in searches on the popular Google Shopping search engine.

.......ArtFire also provides auto currency conversion for international shoppers. ArtFire recognizes where each visitor is located based on IP address and converts the sales prices to local currency using current conversion rates."

http://bit.ly/WeSq1T

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

Thu, 31 Jan 2013 21:04:00 -0500

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Adap.tv has a few mentions here on my instablog here @ SA.

http://bit.ly/XWC4tc

Check the May 27, 2010 (the 1st) entry- and in view of this post on PLAs, with the reference to Google helping Looksmart in my above comment.

.......Besides the FACT that Adap.tv have long been partners with Looksmart for quite some time now, gives readers some idea of just how long "they" have been working towards this (one marketplace) PLA concept.

Adap.tv (who employ former Looksmart VP in Dakoda Sullivan and are said to have an ad platform called OneSource that allows online video content owners to access ads from a number of sources using a single interface), in an earlier post on TechCrunch (in that link -July 6th, 2007), we are told ..

"When videos play, Adap.tv digs up relevant Amazon products and Looksmart ads to populate an ad bar on the bottom of the video at key moments"
*********
adaptvlogomini.png

..They’re like adsense for video, tying contextual text ads based on the content of a video. It looks similar to what YouTube is aiming for. When videos play, Adap.tv digs up relevant Amazon products and Looksmart ads to populate an ad bar on the bottom of the video at key moments........ They use tags and other meta data, as well as speech to text translations to find out what the video is about."
*********
YES, Amazon! (Techcrunch as can be seen, has now deleted that link, advising of the above.)

This article from MediaPost news today adds some more 'color' to the over-all picture, I feel.

"Adap.tv Streamlines Ad Verification, Enhances Ad Targeting"

< ........the Adap.tv Platform, Certified Viewability monitors where video ads appear, while verifying the size of the video player and its position relative to the browser viewport.

........Buyers can specify whether they want to target viewable-only impressions before the first ad request is sent."

Read more: http://bit.ly/WEOhpe

It's all (that global intent based marketplace), slowly coming together, I feel.

LC
.

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

Wed, 30 Jan 2013 19:37:18 -0500

.
[From the above instapost]

#....For Marketers in Looksmart's (global) Marketplace

"We follow users showing search intent... image, rich media..yes ..we are getting into this...we position ourselves to the OPEN market."

"we are looking at the IP ... the individual user....but we do watch for IP's with 5 or, 6 clicks... building a quality score" ...

Video? .."Google helps [us] a lot with this, with video ... we have same standard as Google has... it's easy for them to get it to us."...#

And 'the show' must (and will) go on, is what I feel.

"Google AdWords Gets Three Video Metrics Tools"
by Laurie Sullivan, 3 hours ago

....."Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text and product listing ads (PLAs).

....While it seems that David Tattersall, product manager at YouTube, describes measurement tools for the video site, it makes sense for Google to expand the use on other platforms, such as Google+ and PLAs."

And THAT (I feel sure), is EXACTLY what Google will soon be doing.

(Anyone following these developments?)

Read more: http://bit.ly/X92rv8

Always, only an opinion.

LC
.

LookingConfident's Comments

Looksmart Is Worth More Than Its Cash

Looksmart Is Worth More Than Its Cash

Looksmart Is Worth More Than Its Cash

Looksmart Is Worth More Than Its Cash

��"We Will Be Forced To Sacrifice Democracy By Laws Protecting Us From Further Pollution."

An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day!

��"We Will Be Forced To Sacrifice Democracy By Laws Protecting Us From Further Pollution."

���Infolinks Has A Breakthrough Platform That Analyzes Content In Real-Time (?)

���Microsoft's DNT - When Search Meets Display (The Creator Economy)

���Microsoft's DNT - When Search Meets Display (The Creator Economy)

������Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

������Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

������OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

������OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

��Brands Can Soon Get To Maximize The Role Search Can Play

�FACEBOOK (Looksmart) And That (Microsoft's) Atlas Acquisition

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

�����Google Anchors The USER As Being The Currency Of Intent

��Brands Can Soon Get To Maximize The Role Search Can Play

�����Google Anchors The USER As Being The Currency Of Intent

Senior Forrester Research Analyst- "End-To-End" Is Chasing A Pipe Dream?

�����������Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

�����������Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

���Google's Acquiring Of Channel Intelligence Does Make Them Look Smart

Google Banner Ads For Yahoo? - - Amazon Et Al, To Follow?

����Facebook Advertising - Will Soon Look Beyond The Walls Of Facebook

�������DENIAL - Not Just Another River In EGYPT?

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

�PLAs Work More Like AdWords With An Auction-Based Programmatic Bidding Process

��Infolinks Has A Breakthrough Platform That Analyzes Content In Real-Time (?)

��Microsoft's DNT - When Search Meets Display (The Creator Economy)

��Microsoft's DNT - When Search Meets Display (The Creator Economy)

��Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

��Looksmart And PLAs. Change In Search Engine Traffic Noted ~ Feb.19th

��OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

��OT - Climate Of DeCeption? - Funding Of A Referendum A Scam?

��Google Anchors The USER As Being The Currency Of Intent

��Google Anchors The USER As Being The Currency Of Intent

��Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

��Looksmart - Always The Bridesmaid, Never The Bride? [Facebook To Buy Atlas?]

��Google's Acquiring Of Channel Intelligence Does Make Them Look Smart

��Facebook Advertising - Will Soon Look Beyond The Walls Of Facebook

��DENIAL - Not Just Another River In EGYPT?