An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
That last paragraph, again....
The Looksmart that you once knew and dealt with (you were a little 'heavy handed' in the click department, I gather?), is far from being the business that Looksmart now conducts.- And in your talking to your "peers" about Looksmart as being a tier2 ad network will see them almost all want to throw you off the face of the nearest pier. - So I sincerely hope that you can swim? :)
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
. Hi swanson1 ...... < 2006 - that is 8 years ago >
HMmm? It's still only 2012 and not 2014, no?
And yes, it's taken that long to "build" what is essentially a global infrastructure of 'trusted' partners on both the buy and sell sides of a defined ecosystem. That, in bringing all the 'essentials' together, has taken such time. (Even Rome itself wasn't built in a day, ok?)
And ...will you be doing a video of your presentation, I wonder? (That shouldn't cost you too much for you to organise, surely?)
< I will destroy Looksmart as a viable tier 2 - no problem at all.>
You (of all people) must realise by now that with Programmatic Buying or, more specifically - the RTB element of it - is purely based on buying targeted audiences or, individual users, all in real time. And that this is to be conducted concurrently in the many multiple markets across the web on a 7 day/24 hr basis. (And much-like the Windmill Theatre, it will never close.)
Looksmart's independent role (that I feel is the conducting of an "intent based" marketplace -thus that need for the "ability" to handle the up to 100 Billion 'events' per day), will see revenues grow exponentially as partners that have already been 'cut-in' and are patiently in waiting - - so to speak (large search partner publishers, other smaller publisher networks & yes, social) are then, all interconnected into one marketplace.
Now check the 'reach' growth since the beginning of the Q4 period.
swanson1 .....The Looksmart that you once knew and dealt with (you were a littler 'heavy handed' in the click department, I gather?), is far from being the business that Looksmart now conducts.- And in your talking to your "peers" about Looksmart as being a tier2 ad network will see them almost all want to throw you off face of the nearest pier. So I sincerely hope that you can swim?
Yahoo Search To Become A "King Maker" For Facebook/Google? [View instapost]
. Danny Sullivan (who I note has chosen to NOT have me follow" him on Twitter - oh seriously, how "precious" have we all become in today's world, I ask?), "tweets" his feelings on the above Yahoo/Facebook search possibility.
************ Danny Sullivan @dannysullivan
Seriously, the Telegraph article on Yahoo the Kingmaker is laughable. What Yahoo board member fed all this stuff out? Details ************
With near on 275,000 followers, it really makes me wonder at times.
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
. "First they ignore you. Then they ridicule you. Then they attack you and want to burn you. Then they build monuments to you." - Mahatma Cote
And again, Facebook?
You probably know that in 2006 Looksmart's (then) CEO David Hills did announce that Facebook had leased Looksmart's AdCenter.
< Here’s a statement from LookSmart’s PR contact, Carmella Lyman. "It's my understanding that the deal is still on." We’ll let you know if CEO, David Hills, adds anything else.>
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
. More realistic, you write? Let's see.
You continue to accentuate the $2.7 million loss (for Q3) in spite of the fact that $0.6M (PEEK), $0.2M (restructuring expenses) and with $0.4M (capitalization of internally developed software), all represents some $1.2M of that declared loss.
Plus the fact that you have also 'side-stepped' my mention of the 8% in increased revenues & that additional $522,000 in debtors (earned in that Q3 period), that effectively then ($1.722M), makes the quarter a lot less unprofitable - - and even slightly below $1M......(Yet, Q/Q cash is shown as dropping from $20.2 million down to $17.6 million ='s $2 .6M)
We would both surely agree that Looksmart's entire business from this point in time - is dependent on advertiser networks' traffic had within the AdCenter marketplace. (The ad network I feel, will shortly be sold. And please don't discount Facebook as being a potential buyer)
It is also clear (or, should be) that both the 8% increase in advertiser networks' declared (comprehensive income) revenues - plus that additional $522,000 'parked' in the debtors- has only resulted since half-way through Q3- and only after adding or, what effectively was a return of display capabilities to the fold -on July 17th.
To get a full appreciation of what has happened at the half way of that Q3 period - and as to exactly what is now occurring in this Q4 period, you will need to check the two traffic charts posted at the bottom of this instapost, here: http://tiny.cc/xbzwnw
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
. .."You said point blank that Q3 results would prove that Looksmart new strategies were working. ............ The Q3 results actually prove that whatever Looksmart are doing is bad - very bad. ............So we can disagree all you want, but the figures show a company losing more and more every quarter"
Swanson1 - Do you realise that revenues increased by 8.3% Q/Q? (From $3.6M up to $3.9M)
Do you realise that debtors increased by some $522,000 in the Q3 period? (UP from $1.496M to $$2.018M) That this represents sales in the Q3 period that have not been accounted for in the increased $3.9M revenues the Co declared? (Should improve that percentage gain, if added on to the 8.3%, no?)
Do you realise that $0.6M of the loss incurred is 'once only' stuff that the PEEK Tender Offer has cost the Co, in the Q3 period?
And that when deducting this - plus the $0.2 million in restructuring expenses from the capex (of a stated $4M for the quarter), this $3.2M surely compares favorably with the $3.6M capex of the Q2 period? (Down $0.4m)
Do you realise that RPC for the third quarter was UP slightly?
And that TAC was DOWN 1% from the 61% paid in the second quarter - to now be @ 60%.
Do you accept that Looksmart report their comprehensive income earned as being their revenues (in total), only?
Do you realise that it was almost half way through the Q2 period when the Co announced the return of 'Display Capabilities' to the fold (July 17th) And that Advertisers can (now) buy display advertising on a CPM or CPC basis?
I mean: ...Where else do you think the 8% in increased revenues and the additional $522,000 in debtors (for this Q3 quarter), has come from?
You ask ..."Where has the business to go then if you believe what you are saying - surely Looksmart should do better?
The $0.3M of increased revenues (in this Q3 period) has resulted from what is a notable increase in traffic (as per Alexa) and with the outstanding growth shown (the 7 Day Traffic percentage has risen up from down @ 0.0047% since the day of the announcement, on July, 17th - to now be @ 0.0112% on a past one month basis), and I'm sure this will be reflected in future earnings. Capex will hold at the present levels, is what I feel.
Swanson1 ....Here's hoping that what I've explained to you above (as fact), and what are the realities of this Q3 report, may help you understand this business that much better.
"“We’ve built a company on an entirely different premise. It’s a business model that empowers advertisers in a way that the broken banner model never could. ........"
The IAB And DAA May Need To Do A Quick Flip-Flop On Do Not Track? [View instapost]
. There is a much cleaner (anonymous) alternative for advertisers to target 'in-market' users, as shown.
And .................. The eight members of Congress on it (those looking into people who collect and trade your personal information), have resoundingly denounced the companies’ responses.
They’re “only a glimpse of the practices of an industry that has operated in the shadows for years,” the Caucus said in a statement, noting that “many questions about how these data brokers operate have been left unanswered.”
....The Caucus wasn’t clear about its next move, but promised to “push for whatever steps are necessary to make sure Americans know how this industry operates and are granted control over their own information.” - http://bit.ly/RuI4cl
The IAB And DAA May Need To Do A Quick Flip-Flop On Do Not Track? [View instapost]
. There is a much cleaner (anonymous) alternative for advertisers to target 'in-market' users, as shown. And ...
The eight members of Congress (looking into people who collect and trade your personal information) on it (those looking into people who collect & trade your personal information), resoundingly denounced the companies’ responses.
They’re “only a glimpse of the practices of an industry that has operated in the shadows for years,” the Caucus said in a statement, noting that “many questions about how these data brokers operate have been left unanswered.”
The Caucus wasn’t clear about its next move, but promised to “push for whatever steps are necessary to make sure Americans know how this industry operates and are granted control over their own information.”
Upstream's Doug Weaver: Ad Tech's Marketplace Must Consolidate Into Hands Of Very Few Co's [View instapost]
"I've repeatedly said over the years that at the end of the natural process this industry is going through, we'll end up with two to three major platforms (possibly four) driving the entire ecosystem, with a healthy ecosystem of other companies sitting on top of them.
....Right now, our ecosystem isn't quite healthy - it's complex and has vast numbers of redundancies. - - - Many of those companies aren't doing great and are likely to consolidate into the platform ecosystem in the next few years."
.."Existing companies will consolidate into the platforms, and new companies will be created that take advantage of the new world -- but in ways that require less capital & can fully focus on differentiation & the creation of real businesses of significance."
Eric Picard (CEO of Rare Crowds) on ....... "How ad platforms work (and why should you care) "
PREMIUM Google-Like PLAs To Soon Rescue Publishers [View instapost]
. "I've repeatedly said over the years that at the end of the natural process this industry is going through, we'll end up with two to three major platforms (possibly four) driving the entire ecosystem, with a healthy ecosystem of other companies sitting on top of them.
....Right now, our ecosystem isn't quite healthy - it's complex and has vast numbers of redundancies. - - - Many of those companies aren't doing great and are likely to consolidate into the platform ecosystem in the next few years."
.."Existing companies will consolidate into the platforms, and new companies will be created that take advantage of the new world -- but in ways that require less capital & can fully focus on differentiation & the creation of real businesses of significance."
Eric Picard (CEO of Rare Crowds) on ....... "How ad platforms work (and why should you care) "
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
The Looksmart that you once knew and dealt with (you were a little 'heavy handed' in the click department, I gather?), is far from being the business that Looksmart now conducts.- And in your talking to your "peers" about Looksmart as being a tier2 ad network will see them almost all want to throw you off the face of the nearest pier. - So I sincerely hope that you can swim? :)
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
Hi swanson1 ...... < 2006 - that is 8 years ago >
HMmm? It's still only 2012 and not 2014, no?
And yes, it's taken that long to "build" what is essentially a global infrastructure of 'trusted' partners on both the buy and sell sides of a defined ecosystem. That, in bringing all the 'essentials' together, has taken such time. (Even Rome itself wasn't built in a day, ok?)
And ...will you be doing a video of your presentation, I wonder? (That shouldn't cost you too much for you to organise, surely?)
< I will destroy Looksmart as a viable tier 2 - no problem at all.>
You (of all people) must realise by now that with Programmatic Buying or, more specifically - the RTB element of it - is purely based on buying targeted audiences or, individual users, all in real time. And that this is to be conducted concurrently in the many multiple markets across the web on a 7 day/24 hr basis. (And much-like the Windmill Theatre, it will never close.)
Looksmart's independent role (that I feel is the conducting of an "intent based" marketplace -thus that need for the "ability" to handle the up to 100 Billion 'events' per day), will see revenues grow exponentially as partners that have already been 'cut-in' and are patiently in waiting - - so to speak (large search partner publishers, other smaller publisher networks & yes, social) are then, all interconnected into one marketplace.
Now check the 'reach' growth since the beginning of the Q4 period.
http://bit.ly/HDwBit#
swanson1 .....The Looksmart that you once knew and dealt with (you were a littler 'heavy handed' in the click department, I gather?), is far from being the business that Looksmart now conducts.- And in your talking to your "peers" about Looksmart as being a tier2 ad network will see them almost all want to throw you off face of the nearest pier. So I sincerely hope that you can swim?
LC
.
Yahoo Search To Become A "King Maker" For Facebook/Google? [View instapost]
Danny Sullivan (who I note has chosen to NOT have me follow" him on Twitter - oh seriously, how "precious" have we all become in today's world, I ask?), "tweets" his feelings on the above Yahoo/Facebook search possibility.
************
Danny Sullivan @dannysullivan
Seriously, the Telegraph article on Yahoo the Kingmaker is laughable. What Yahoo board member fed all this stuff out?
Details
************
With near on 275,000 followers, it really makes me wonder at times.
LC
.
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
"First they ignore you. Then they ridicule you. Then they attack you and want to burn you. Then they build monuments to you." - Mahatma Cote
And again, Facebook?
You probably know that in 2006 Looksmart's (then) CEO David Hills did announce that Facebook had leased Looksmart's AdCenter.
< Here’s a statement from LookSmart’s PR contact, Carmella Lyman. "It's my understanding that the deal is still on." We’ll let you know if CEO, David Hills, adds anything else.>
http://bit.ly/SWeuLI
Me? I'm hanging around - just in case you are wrong, ok?
LC
.
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
More realistic, you write? Let's see.
You continue to accentuate the $2.7 million loss (for Q3) in spite of the fact that $0.6M (PEEK), $0.2M (restructuring expenses) and with $0.4M (capitalization of internally developed software), all represents some $1.2M of that declared loss.
Plus the fact that you have also 'side-stepped' my mention of the 8% in increased revenues & that additional $522,000 in debtors (earned in that Q3 period), that effectively then ($1.722M), makes the quarter a lot less unprofitable - - and even slightly below $1M......(Yet, Q/Q cash is shown as dropping from $20.2 million down to $17.6 million ='s $2 .6M)
We would both surely agree that Looksmart's entire business from this point in time - is dependent on advertiser networks' traffic had within the AdCenter marketplace. (The ad network I feel, will shortly be sold. And please don't discount Facebook as being a potential buyer)
It is also clear (or, should be) that both the 8% increase in advertiser networks' declared (comprehensive income) revenues - plus that additional $522,000 'parked' in the debtors- has only resulted since half-way through Q3- and only after adding or, what effectively was a return of display capabilities to the fold -on July 17th.
To get a full appreciation of what has happened at the half way of that Q3 period - and as to exactly what is now occurring in this Q4 period, you will need to check the two traffic charts posted at the bottom of this instapost, here: http://tiny.cc/xbzwnw
And Facebook? http://tiny.cc/gp0wnw
I hope for your sake swanson1, you are now starting to get a better idea of the picture?
LC
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
I also feel that we can only assume that things are 'on the level'. That (in itself), is a real concern.
http://bit.ly/U1Pk1s
Oh ...and you can't help bad luck! :)
http://bit.ly/HDwBit#
And it seems like select Facebook advertisers may well already be trialing Looksmart's marketplace?
Upstream Sites
Which sites did users visit immediately preceding looksmart.com?
% of Unique Visits Upstream Site
8.88% google.com
4.84% easycashesfinder.in
4.75% discount-find.in
4.65% topmarket-search.com
4.36% shopguidefinds.com
4.33% answerherefinders.in
4.16% nixxie.com
4.10% busines-search.in
2.32% yahoo.com
1.45% facebook.com
Downstream Sites
Where do visitors go after leaving looksmart.com?
% of Unique Visits Downstream Site
15.75% google.com
3.34% easycashesfinder.in
3.31% topmarket-search.com
2.99% discount-find.in
2.92% shopguidefinds.com
2.86% answerherefinders.in
2.76% busines-search.in
2.67% yahoo.com
2.15% nixxie.com
1.90% infomash.org
http://bit.ly/HDwBit#
LC
.
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
.."You said point blank that Q3 results would prove that Looksmart new strategies were working. ............ The Q3 results actually prove that whatever Looksmart are doing is bad - very bad. ............So we can disagree all you want, but the figures show a company losing more and more every quarter"
Swanson1 - Do you realise that revenues increased by 8.3% Q/Q? (From $3.6M up to $3.9M)
Do you realise that debtors increased by some $522,000 in the Q3 period? (UP from $1.496M to $$2.018M) That this represents sales in the Q3 period that have not been accounted for in the increased $3.9M revenues the Co declared? (Should improve that percentage gain, if added on to the 8.3%, no?)
Do you realise that $0.6M of the loss incurred is 'once only' stuff that the PEEK Tender Offer has cost the Co, in the Q3 period?
And that when deducting this - plus the $0.2 million in restructuring expenses from the capex (of a stated $4M for the quarter), this $3.2M surely compares favorably with the $3.6M capex of the Q2 period? (Down $0.4m)
Do you realise that RPC for the third quarter was UP slightly?
And that TAC was DOWN 1% from the 61% paid in the second quarter - to now be @ 60%.
Do you accept that Looksmart report their comprehensive income earned as being their revenues (in total), only?
Do you realise that it was almost half way through the Q2 period when the Co announced the return of 'Display Capabilities' to the fold (July 17th) And that Advertisers can (now) buy display advertising on a CPM or CPC basis?
I mean: ...Where else do you think the 8% in increased revenues and the additional $522,000 in debtors (for this Q3 quarter), has come from?
You ask ..."Where has the business to go then if you believe what you are saying - surely Looksmart should do better?
The $0.3M of increased revenues (in this Q3 period) has resulted from what is a notable increase in traffic (as per Alexa) and with the outstanding growth shown (the 7 Day Traffic percentage has risen up from down @ 0.0047% since the day of the announcement, on July, 17th - to now be @ 0.0112% on a past one month basis), and I'm sure this will be reflected in future earnings. Capex will hold at the present levels, is what I feel.
http://bit.ly/HDwBit#
Swanson1 ....Here's hoping that what I've explained to you above (as fact), and what are the realities of this Q3 report, may help you understand this business that much better.
LC
.
An RTB Global OPEN Marketplace 'Handling' Up To 100 Billion 'Events' Per Day! [View instapost]
Whilst I'm far from happy with how the results have been posted you may not have read my own thoughts on where I feel the company is at?
http://bit.ly/PV4oNY
Incidentally ....How long is it since you 'worked with LOOK', might I ask?
LC
No Apology Yet From The IAB & The DAA? [View instapost]
I don't like your chances, to be honest!
"“We’ve built a company on an entirely different premise. It’s a business model that empowers advertisers in a way that the broken banner model never could. ........"
Read more at http://bit.ly/PNRMrN
LC
.
The IAB And DAA May Need To Do A Quick Flip-Flop On Do Not Track? [View instapost]
There is a much cleaner (anonymous) alternative for advertisers to target 'in-market' users, as shown.
And .................. The eight members of Congress on it (those looking into people who collect and trade your personal information), have resoundingly denounced the companies’ responses.
They’re “only a glimpse of the practices of an industry that has operated in the shadows for years,” the Caucus said in a statement, noting that “many questions about how these data brokers operate have been left unanswered.”
....The Caucus wasn’t clear about its next move, but promised to “push for whatever steps are necessary to make sure Americans know how this industry operates and are granted control over their own information.” - http://bit.ly/RuI4cl
LC
.
The IAB And DAA May Need To Do A Quick Flip-Flop On Do Not Track? [View instapost]
There is a much cleaner (anonymous) alternative for advertisers to target 'in-market' users, as shown. And ...
The eight members of Congress (looking into people who collect and trade your personal information) on it (those looking into people who collect & trade your personal information), resoundingly denounced the companies’ responses.
They’re “only a glimpse of the practices of an industry that has operated in the shadows for years,” the Caucus said in a statement, noting that “many questions about how these data brokers operate have been left unanswered.”
The Caucus wasn’t clear about its next move, but promised to “push for whatever steps are necessary to make sure Americans know how this industry operates and are granted control over their own information.”
http://bit.ly/RuI4cl
LC
.
Inuvo: A Successful Turnaround Story Poised For Growth [View article]
The Digital Marketing Landscape - Simplify It All And Start To Build Some Integrity? [View instapost]
Thanks for hilighting that. And clearly a logical intangible...
LC
Upstream's Doug Weaver: Ad Tech's Marketplace Must Consolidate Into Hands Of Very Few Co's [View instapost]
....Right now, our ecosystem isn't quite healthy - it's complex and has vast numbers of redundancies. - - - Many of those companies aren't doing great and are likely to consolidate into the platform ecosystem in the next few years."
.."Existing companies will consolidate into the platforms, and new companies will be created that take advantage of the new world -- but in ways that require less capital & can fully focus on differentiation & the creation of real businesses of significance."
Eric Picard (CEO of Rare Crowds) on ....... "How ad platforms work (and why should you care) "
http://bit.ly/RnXa37
LC
.
PREMIUM Google-Like PLAs To Soon Rescue Publishers [View instapost]
"I've repeatedly said over the years that at the end of the natural process this industry is going through, we'll end up with two to three major platforms (possibly four) driving the entire ecosystem, with a healthy ecosystem of other companies sitting on top of them.
....Right now, our ecosystem isn't quite healthy - it's complex and has vast numbers of redundancies. - - - Many of those companies aren't doing great and are likely to consolidate into the platform ecosystem in the next few years."
.."Existing companies will consolidate into the platforms, and new companies will be created that take advantage of the new world -- but in ways that require less capital & can fully focus on differentiation & the creation of real businesses of significance."
Eric Picard (CEO of Rare Crowds) on ....... "How ad platforms work (and why should you care) "
http://bit.ly/RnXa37
LC
.