LookingConfident

While Microsoft and Yahoo Fiddle, Google Burns

Marcel has it correct .......

"What actually will happen is something unexpected and unimagined and GOOG will stumble."

Google have "telegraphed" it, too ..... Few want to take notice.

And very little "fan-fare" about this story, yet it appears that Google may have already succumbed (yes, "rolled over") to Ads Networks (Ads/Pubs Exchanges), with it's apparent willingness to accept "other's" Ads directly, not only onto it's own publisher sites, but it's content network.

Link - www.google.com.au/sear...=

From within the 1st of the above linked stories, (marketingpilgrim.com)... Google (apparently?), have stated:

"Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:"

This is a "buckle" by Google in admitting that they will give them access (the means of controlling their own spend and placements), or, lose them completely to another service or, other Networks. In a short time, (sooner than later) the "flood gates" will open for ALL (both advertisers & publishers) to be able to access each other's content or, Ads "bids/asks" from an efficient "common" (to all), "bids/ask" platform. There may be a few contenders or, pretender Network "interconnectors", (besides the likes of Looksmart), no doubt.

Is this the very beginning of the "us and them", I'm wondering? The "great" divide? A form of polarisation? Where both advertisers and publishers get a number of more meaningful options.

Where Google quickly becomes somewhat "isolated" by the likes of Yahoo, MSN, ask.com and lots of smaller players? - Yet, Google may get the likes of AOL through it's historical 5% investment, in AOL?).

Oh ...It's happening and Globally, too .....

:)

While Microsoft and Yahoo Fiddle, Google Burns

Marcel has it correct .......

"What actually will happen is something unexpected and unimagined and GOOG will stumble."

Google have "telegraphed" it, too ..... Few want to take notice.

And very little "fan-fare" about this story, yet it appears that Google may have already succumbed (yes, "rolled over") to Ads Networks (Ads/Pubs Exchanges), with it's apparent willingness to accept "other's" Ads directly, not only onto it's own publisher sites, but it's content network.

Link - www.google.com.au/sear...=

From within the 1st of the above linked stories, (marketingpilgrim.com)... Google (apparently?), have stated:

"Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:"

This is a "buckle" by Google in admitting that they will give them access (the means of controlling their own spend and placements), or, lose them completely to another service or, other Networks. In a short time, (sooner than later) the "flood gates" will open for ALL (both advertisers & publishers) to be able to access each other's content or, Ads "bids/asks" from an efficient "common" (to all), "bids/ask" platform. There may be a few contenders or, pretender Network "interconnectors", (besides the likes of Looksmart), no doubt.

Is this the very beginning of the "us and them", I'm wondering? The "great" divide? A form of polarisation? Where both advertisers and publishers get a number of more meaningful options.

Where Google quickly becomes somewhat "isolated" by the likes of Yahoo, MSN, ask.com and lots of smaller players? - Yet, Google may get the likes of AOL through it's historical 5% investment, in AOL?).

Oh ...It's happening and Globally, too .....

:)