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Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media... More
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  • Behavioural Targeting? George Washington would surely roll over in his grave?
    It was George Washington who fought tooth and nail to uphold what is fundamental to each and every countryman and women of the USA, in their freedom and their right to express (all) their "thoughts and opinions", be they right or, wrong.

    And with the extent of CENSORSHIP going on in out world everyday, I believe that the US's very 1st President would be most ashamed and "roll over in his grave" to see it pan out in the manner it has, in today's world we live in.

    My personal "battle" with "brown shirted" FASCIST "censors" who are operating on the Yahoo LOOK board have been well documented here on my Instablog.

    Mike Mora's reply post .... Re: FICTION (2) - Behavioural bullcrap

    My own response:

     Re: FICTION (2) - You read it all


    ##... No one reads it! No one...## 

    You not only "read" it ALL, you even read every single word that's written on my "InstaBlog" too, over at SeekingAlpha, right?

    You don't?

    Hellooooo?

    You even reply to them, you dumbo of a fool.

    seekingalpha.com/user/109861/comm...

    Keep deleting my posts on Yahoo and I'll keep posting my "thoughts" over on SeekingAlpha, ok?

    BESIDES, consider my sending of them off to those that are MOST interested in EXACTLY what is going on, here on this board.

    Now you have a great day, won't you.

    Try and remember your 1st great President who lead the American Continental Army to victory over the British in 1783.

    For it was George Washington who stood for all that is democratic and FREE in a great country like the USA.

    It was George Washington who fought tooth and nail to uphold what is fundamental to each and every countryman and women of the USA, in their freedom and their right to express (all) their "thoughts and opinions", be they right or, wrong.

    Think about it seriously, won't you.

    Sentiment : Strong Buy
    *****************************

    Have a great holiday USA and forever stay strong for freedom for all.

    LC

    *******************************************************************************

    Current posts on Yahoo:

     
    *******************
     
     
    ##... Maybe by now, we have both the manpower and future development [all] firmly in place.

    We have also been able to "move" the "inter-operability" [the independent management] side of the business, to an "out of reach" [new] safe haven.

    This is to provide ample evidence of it's "neutrality" and it's of a kind, that clearly shows an indisputable transparency (and as being required), this move is approved by all..##

    And for a majority of that operation:

    < We use proprietary and licensed software and databases to receive and analyze advertisements, campaigns and budgets, match search queries to advertising, analyze webpage information to match advertising to relevant content, integrate third-party ads, detect invalid clicks, serve ads in high volume, and track, analyze and report on advertising responses and campaigns.>

    Read more: http://www.faqs.org/sec-filings/091104/L...

    New data center

    < We and Cisco Systems Capital Corporation entered into an agreement to lease equipment whereby the company will lease from Cisco certain hardware, software and maintenance services.

    The hardware and software will be used in the Co’s new data center being relocated to facilities maintained by RagingWire Enterprise Solutions Inc.>

    http://investing.businessweek.com/resear...

    Oh ... We forgot to tell you that we have no value and shareholders would be lucky to get 20c in the dollar , and that we are going broke.

    ROFLMFAO !!!


    Sentiment : Strong Buy
    *******************
     
     
    ##.. < We use proprietary and licensed software and databases to receive and analyze advertisements, campaigns and budgets, match search queries to advertising, analyze webpage information to match advertising to relevant content, integrate third-party ads, detect invalid clicks, serve ads in high volume, and track, analyze and report on advertising responses and campaigns.>..##

    We also feel that our (above) analytics would be so "ideal" to present to Congress, in any discussions on < proposed legislation centered on consumer privacy and behavioral advertising [we don't do that - yet], and the Federal Trade Commission, which can't propose laws but can act as a watchdog -- going after privacy abusers like it has gone after spyware companies in the past.>

    < Many in Congress didn't realize how many different third parties were integral to online advertising and how much "innocuous" -- i.e. nonpersonally identifiable data -- is collected regularly.>
     

    Innocuous all right. Every user's IP address is easily known to advertisers and not only can a person be banned from posting by a publisher, they can use their power in all countries to ban an IP address and in my case (as enacted, here in Australia), have done so a number of times.

    < Following the removal of my own posts [here on Yahoo] a shareholder and (and a religeous kind of person, as such) posted his disgust at what he (himself) saw on the board, as [Evil people] who, (he says)........

    ......"are posting incessant poison on this board....... Evil people prevail on this board".>

    seekingalpha.com/user/36191/insta...

    Delete this post quick. (And, no doubt they will do so).

    As the "show" must go on with as little disruption as is at all possible. IMHO.

    LC
    *******************

    Cheers,

    Ross Bradley - AKA LookingConfident - "LC"

    Disclosure: Long and Strong LOOK
    Feb 15 7:21 PM | Link | Comment!
  • Washington's Birthday & CENSORSHIP on Yahoo Finance? - SO SAD

    With the extent of CENSORSHIP going on in out world everyday, I believe that the US's very 1st President would be most ashamed & roll over in his grave to see it pan out in the manner it has, in today's world we live in.

    Washington's Birthday
    officially honors the life and work of George Washington, the first president of the United States. Washington's Birthday is sometimes known as Presidents' Day.

    Before he became president, he played important roles in the military, leading the American Continental Army to victory over the British in 1783. Washington is often seen as the father of the United States and is probably the best known American politician ever.

    http://www.timeanddate.com/holidays/us/washington-birthday

    A history of Presidents leading on from George Washington that have stood for all that is democratic and FREE in a great country like the USA and to uphold what is a fundamental to each countryman & women, in their freedom and right to express their thoughts and opinions, be they right or, wrong.

    So what has gone wrong over on Yahoo Finance where posts discussing a Co (among shareholders) are removed on a daily basis. Speculation or, ideas posted of the future prospects of the Co (Looksmart) are invariably deleted. And (in fact), as a long time shareholder I have been TOLD in no uncertain terms, not to post.

    For when Mike Mora - A true, real-time 'judas iscariot' - The 'two-faced' brown shirt Fascist "watch-dog" (and who, for many years has spied on posters over on the Yahoo LOOK chat board), and who had firmly declared in a warning post, that I should:

    <........................Keep it personal and OFF LOOK .....................>

    Mike Mora (a pillar of Society) obviously means what he says.

    http://seekingalpha.com/user/36191/comments

    In explaining himself, Mike Mora says......

    "your posts are deleted because they are crap. Lies, conjecture, libelous, criminal fraud."

    Re: China and CENSORSHIP - A case of .."The pot calling the kettle black"?

    Yet, the USA seem to have a god-given right to 'officially' tell another country off about it's own censorship?

    CAROL BARTZ (See 1st Comment)

    It’s a disgrace (for, both China and Yahoo Finance) and the latter is just a next step before a more serious (Global?) fascist problem arrives across the net. IMO.

    But why is this so? Mike Mora posts as Mike Mora on ShareCafe.com.au over in Australia. What has he to 'hide' on Yahoo apart from his 'fascist' role he plays?

    Let's look at the latest DELETIONS and consider for a moment the impications of why these posts are being removed. Market sensitive? Hardly. - I mean, Mike Mora has clearly advised (see above link) that my ...."posts are deleted because they are crap. Lies, conjecture, libelous, criminal fraud.> 

    As a "follow-on" from a softening down (2 part) post linked here on an Instablog

    Newscorp "Controlling Stake" in Looksmart -Tuesday announcement? (Fiction)

    .....................are the most recent thoughts considered as NOT fit for readers minds to consider. I'll let readers here make up their own minds, in relation to the whole sad affair.

    Following on from this, my (facetious) "Fiction (1)" post (that itself, has also now been deleted), below it are two (that I believe) of a more serious nature:
    ##...ps; The lack of any sensible questions on this important topic here (not permitted?), makes it so much harder to explain my position. ...##    

    And I expect the 'usual' flood of questions from both smugglerotunda and onestockrock (Barry and Mikey), challenging the very thought that there's a need for such an "inter-connecting" widget.

    To be used for DSP's to more fully reach their target market, in a "one stop shop" (buy) process.

    Mikey (who pumped InterCLICK all over Yahoo Finance, so they could get the SP value up to sell another 45 million shares or, whatever - needed to sustain their business - A Cap raising) would know very well who Michael Katz the President of InterCLICK is, right?
    http://www.adexchanger.com/networking/reinventing-the-wheel/#more-15670

    Re: FICTION (1) 
    #..To be used for DSP's to more fully reach their target market, in a "one stop shop" (buy) process. ..#

    And in just reading that article again, it becomes even that little more clearer. Bearing in mind (also), the fact that Looksmart had always maintained that they were on the side of the advertiser.

    < The Concept of a DSP

    A DSP is simply an ad network with transparent reporting around cost, inventory, and performance that doesn't take any media risk.

    DSP's offer a centralized buying terminal for agencies to transparently create "private networks" on behalf of their clients via technical integration into exchanges and yield optimizers, as well as traditional spot buys with individual publishers.

    Once aggregated, the DSP empowers the agency to bid on an impression-by-impression basis based on various bidding strategies and automated buying techniques such as real-time bidding (RTB).

    Offered either as a self-service platform or as a managed service, the DSP affords the agency transparent pricing via a "cost plus" relationship.

    The "cost" represents the cost of the inventory and the "plus" is a fixed percentage that varies depending on the level of service offered by the DSP.

    Additional benefits offered by the DSPs include insight reporting and global frequency cap management. >

    All sounds pretty good to me.

    LC

    ps; Mike Mora, pumping LOOK on his blog, in past times. (This link)

    sierrawebmarketers.blogspot.com/2007/10/...
     
    ****************************
     
     
     
    **.. DSP's offer a centralized buying terminal for agencies to transparently create "private networks" on behalf of their clients via technical integration into exchanges and yield optimizers, as well as traditional spot buys with individual publishers...##

    It's interesting that the writer then goes on to say something that surely must "relate" to a need for that "widget" and the very role that a (fully operational) "widget" should get to finally play.
     
    He says a very strange thing (I feel), when he opines:
     
    < The Reality of a DSP
     
    The promise of global frequency cap management is a complete misnomer when more than one DSP, ad platform, or ad network is used.>
     
    He has surely been left 'in the dark', is my reckoning?
     
    Mike Baker (who is president and CEO of DataXu and who has been pioneering digital media platforms for 20 years), says in an informative article (January, 22nd 2010), that:
     
    *** - RTB (real-time bidding) puts buyers in the driver's seat, because they can bid on each individual ad impression to optimize yield against their campaign goals.
     
    *** - Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 "mega suppliers" of real-time bidding, and most of them have massive reach.
     
    ***- Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently.
     
     
    It kind of makes the need for a "widget" (that can allow any ammount of DSP's the ability to "interact" concurrently in a single global marketplace) not just a 'reality', but that this capability may well be here already in the form of that "widget". And one that will get to provide the necessary 'switching' between them all.
     
    For Max Baker says (he writes) that [he would] expect that 2010 will see use of retargeting campaigns extend from the early innovators to the majority of marketers.
     
    And that RTB enables the advertiser to achieve superior price efficiency for retargeting campaigns.
    This is because buyers can bid on individual impression opportunities according to their value to the campaign
     
    Max Baker almost uses (or, would have liked to have used) the word "widget" when he says that..  
     
    < ..... delivering the "tail" across multiple ad networks isn't so simple.
     
    This is because media planners deploy the campaign to multiple ad networks to meet the reach and frequency metrics.
     
    And while each ad network can cap the frequency of ads across its users, there is no global cap across networks.
     
    This means that a frequency cap of three deployed across five ad networks becomes, essentially, a cap of 15.
     
    Managing a campaign through real-time bidding solves this problem by enabling a buyer to institute a global frequency cap across all inventory.
     
    Because the buy is planned and served out through one system, rather than split across competing network silos, a frequency cap can be easily and accurately implemented.>
     
    It would appear very much so (to me) that the "widget" is (only) in operation in small groups (or, is it silos?) of say 5 ad networks and that (yes), "global frequency cap management" is not quite (fluently) automated and still requires some manual calculation and adjustments to be made.
     
    But... When we get to see the "widget" bring them all together and provide that "inter-operability" across the entire marketplace, watch this whole new (exciting) field absolutely "go bananas" !!!
     
    IMHO, of course.
     
    LC
    ****************************
    ##.. But... When we get to see the "widget" bring them all together and provide that "inter-operability" across the entire marketplace, watch this whole new (exciting) field absolutely "go bananas" !!! (IMHO, of course.)..##

    "Beefing Up Banner Ads"
     
    < A new Web ad architecture is developing that promises to remake how advertising is bought and sold, borrowing the best of paid search auction systems while going beyond their targeting to allow advertisers to show each ad only to the audience they want.
     
    The automated exchanges, fueled by vast amounts of Internet user data, provide promise and potentially peril to all parts of the industry, from clients to agencies to publishers. "It's going to facilitate a lot of brand dollars coming online because they'll be able to buy audience -- and right now it's really hard for them to do it at scale outside of a few portals," says William Morrison, an analyst with ThinkEquity.>
     
    < The promise of digital display advertising has always been that it would allow marketers to put the right message in front of the right customers at the right moment.>
     
    < Advertisers can hook into a half dozen or more exchanges with a set price they are willing to pay for a particular audience -- i.e., that male 18-35 who is interested in traveling to Las Vegas. In the snap of a finger, when a user arrives at a page, an exchange makes a critical decision based on the data available about a user. It trolls through the bids to find the best match for the user. These computations are done on a banner-by-banner basis, in real time.>
     
    < For now, only a small portion of Web advertising goes through such systems. Forrester Research, however, forecasts that 30 percent of online advertising will flow through such marketplaces by the end of 2010.>
     
    < On the advertiser side, agencies are scrambling to adjust to the changed environment by building their own bidding desks, which use demand-side platforms (DSPs) from tech providers like Turn, DataXu and MediaMath. The major holding companies all have DSP projects in the works, including Interpublic Group's Cadreon, which has more than 40 people and 20 open jobs; WPP Group's B3; Havas' AdNetik; and Publicis' VivaKi Audience on Demand network. Thanks to the DSPs, agencies can hook into ad exchanges to bid on inventory, in effect playing a role that it formerly outsourced to ad networks.>
     
    < The ad exchange model promises to bring needed automation to the Web media landscape. The dirty secret of Web advertising is the actual process of buying and selling ads isn't very efficient. Compared to the TV industry, where a few dozen players can move billions of dollars, the legwork it takes to execute a Web ad campaign is laughable. According to ThinkEquity, administrative processes eat up 28 percent of the costs in Web advertising versus 2 percent in TV.>
     
    < DSPs are seen by many at agencies as a way to level the playing field and lessen the reliance on networks, particularly as a vehicle for aggregating audiences.
     
    "It cuts out the middleman, which the ad network represents," says Bill Demas, CEO at Turn, a DSP that works with agencies. "I think the ad networks' best days are behind them.">
     
     
    Cheers!!
     
    LC
     
    ****************************
     
    Error: This message has been deleted
     
     
    ****************************

    Ross Bradley - AKA Looking Confident "LC"


    Disclosure: Long and strong - LOOK
    Feb 15 8:44 AM | Link | Comment!
  • Newscorp's "Controlling Stake" in Looksmart ?
    When John Battelle, regarded as the absolute "authority" on search engines had posted (back on August 11, 2005), that...

    "Murdoch said News Corp. plans to acquire a "controlling stake" in a search engine, which he declined to name.............. Rumors are circulating it's Looksmart"

    I knew immediately that 'where there's smoke', there may well be some kind of fire ....

    Well, the LOOK board on Yahoo had [by now] certainly become a VERY [un-] sociable one, [especially] since "Mikey" (Mike Mora - A true, real-time 'judas iscariot' - The 'two-faced' brown shirt Fascist "watch-dog" who for many years now has spied on posters), had most firmly declared, that I should:

        <.................Keep it personal and OFF LOOK ......................>
     
     
    I also knew that we were getting closer to something concrete about to happen of real significance. Mike (being put under constant pressure), had finally dropped his guard for all to see. [That] I had "known" [of], for quite a number of years.
     
    It was my own reply to "O" in an earlier post today (Sunday in OZ) on Yahoo, that got me thinking:
     
    < I think that Tex makes a good point about (both) Ted West and Michael Schoen being sacked by the "new owners", who have been waiting in the wings.>

    Without a direct mention of LOOK (Looksmart) at all, let's consider the following:

    IF you were wanting to buy into an existing Co and yet, have a need to see it continue to ultimately get to remain operating as a "neutral" player to both your own (extensive) operations and that of all other players, many 'rock solid' need considerations must 1stly be taken into account.

    Especially if the massive task ahead was to build a "widget" [Looksmart's award winning AdCenter] that would require a firm commitment from (at least, initially), a couple of other strong global players of note (in the space), to ensure not only a successful and strong launch, but that of a sustainable future in many years to come.

    A 'co-operative' deal of immense scope. Requiring (also) an all round commitment to both support with financial and 'expertise' (man-power) resourses to enable the (re-) building of such a widget. ;Like AdCenter]

    [Initially, the "clue" (roid) was given in that..........<According to Microsoft, it's PubCenter will combine technologies and tools that were acquired concomitantly with Atlas and Rapt > - And March 17th - Microsoft Acquires Pricing Firm Rapt]

    A "dead link" to that story now, but plenty here:

    www.google.com.au/search?q=+Microsoft+Ac...
     
    And with such committed partners themselves needed to be chipping in with an acquisition or, two (or, a merge) of existing technology/ies, so as they could then get to then build the new (or, let's say a 're-vamped') global widget successfully.
     
    So,  if you were wanting to introduce this new "widget" to a global marketplace (and via this same small company that you will get to 'buy-in' and then, control of), you would have probably (initially - from the outset), surely have needed to have carefully considered some of the following.
     
    * Does the "Acquiree" have an existing business that can be kept 'alive' whilst a newer "widget" is being built, and is operating within the 'space' that this new widget is intended for use in?

    * Does the "Acquiree" have enough floor (my) space to house some 200 odd engineers, to then enable the ease of the "building and live testing of" this (global reach, capabilty) widget?

    * Does the "Acquiree" have enough floor space to house the neccessary (one, other partner's) acquisition Co to be made, that this "widget" can be 'partly' built around? (And as an extension of this other Co's other acquired global technology, when combined with yet another of such same partner's, previous acquisitions?)
     
    (Note: The "Aquiree" had two most suitable vacant floors, at the time.)

    If all of that (above) is then possible, the acquirer (the "control-ing stake partner", of that existing smaller Co), would surely have to be 'RAPT', for it to be so. (RAPT after being acquired, became a 'tenant' on the ground floor)

    Particularly as they haven't had to 'scour' an ATLAS (of the world) to find such a suitable technology partner of renown, and (also), for one with all that required "room", in it's premises, too. (And, 625 Second Street San Francisco had it all). Yes. All are fundamental  'necessaries' required for any such 'go-ahead' to be given, to even think of beginning to build that game changing 'widget'.

    So, it all LOOKs good, so far.

    During the building process, complete secrecy is required from all parties involved. Unfortunately, many will be sacked over the period of time of building, too. Many, even on suspicion of some kind of 'leakage', of information of such an almighty project challenge. It could even be truthfully said that paranoia may have even taken control at times, in many aspects of progress being made.

    The task of bringing the 'thinking' of many 'highly-perched' humans (aligned) together, is almost one that could be called an impossibility (unless you were a Mr Rupert Murdoch, I would suggest) and in support, history would prove or, tell us that this is so. But it's been done. IMHO.

    HMmm? Place our 'own' trusted CFO (an, insider) to look after financial matters? (Check)

    Maybe we now have, both the manpower and future development all firmly in place. We have also been able to recently "move" the "inter-operability" (central control - the "management") to an "out of reach" safe haven - divorced from that technology, to provide ample evidence of it's 'neutrality" to the world and of a kind that can display an indisputable transparency, to be approved by all.

    The "widget" is ready (has been for some time. With testing required at every level and at each stage of development), to finally be launched.

    Final needs. New CEO chosen and ready? Old gone? (Check). New Vice President and General Manager chosen and ready? Old gone? (Check - With this same last 'to hit the deck' announced, late Friday, hours following market close).

    Thank God. And like the "controlling stake" Co's top of the page banner Ad showing on the Look board of Yahoo Finance (from Careerone.com.au - now powered by Monster and, being shown back to Australians over the past few days - coincidently), does ironically say in it's 'head-line':

    "You've waited long enough"

    How ironic would all that just be?

    Who knew?

    LC
     
    ps; When John Battelle, regarded as the absolute "authority" on search engines had posted (back on August 11, 2005) that... "Murdoch said News Corp. plans to acquire a "controlling stake" in a search engine, which he declined to name..... Rumors are circulating it's Looksmart"
     
     I knew immediately, that 'where there's smoke', there may well be some kind of fire ....
     
    John Battelle (at the time of his above post) had only returned from Newscorp's Annual Carmel Cal. (head Honcho) "Retreat" that was held a week (or, so) earlier. He was an "advisor", at this global executive 'get-together'. Looksmart's share price had risen to an intraday high (that day) of $5.80pps and closed this past Friday, down @ $0.96cps. (Tough game, is this investing 'caper'.)


    Disclosure: Long and so happy to be strong, LOOK :)
    Tags: LOOK
    Feb 13 10:06 PM | Link | 2 Comments
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