Brook Lenox

Mobile Advertising: Is the Industry Nascent or Stillborn?

Thanks for the article Ron. I am a mobile marketer and agree that we're seeing more "it's going to be really, really big, by 2013" year after year than anything. The one thing I would point out, is that I think the iPhone is starting to move things in the right direction. iPhone users interact with their phones in a way that is completely different from all other phones before. We're developing iPhone apps that people will buy and we're seeing iPhone users click on ads at incredible rates. Does this mean mobile will be "really big"? My guess (and hope) is that it is nascent and not still born.

Thanks again,
Brook Lenox