Sam Flemming

China's New Obsession with Blogs and How Companies Can Benefit

But the real story here is not just blogs...it is ALL consumer generated media, including blogs, BBS, audio and video. If you include all of these, esp. BBS, then you will see there is a lot of talk about companies. For example, based on our data collection, we estimate that there are 4 million BBS messages a month about the automobile industry alone.

The issue is not if these sites are monetizing traffic or not--its that consumers are in control of a media that can have positive and negative effects on brands....and brands can't control it. They better be listening....