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John is the author of Purple Chips (published by John Wiley & Sons, 2012). John began his 28 year investment career as a floor trader in 1984 after completing a B.Comm (Finance) at Concordia University. John is also a Lead Judge for the John Molson International MBA Case Competition and now works as a Portfolio Manager where he manages investment portfolios over $500,000.
Licensed securities broker.
Commodities, Dividend stock ideas & income, ETFs, Energy stocks, Foreign stocks, Forex, Gold, Retirement savings, Stocks - long, Stocks - short, Tech stocks
Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks
Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of
investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com. This easy-to-understand book is recommended for anyone who invests in the stock market. It helps distinguish between "good" companies and "great" companies. The author's website is also very useful, as it pinpoints those purple chip companies that are currently trading at a relatively low price, saving the reader the time it would take to research each company. It's also useful for investors who use an advisor, as it it will help you discuss a lower-risk approach to investing, avoid speculative investing and provide a higher probability of preserving your capital. The book does not advocate "buy and hold" but rather taking advantage of the normal ups and downs of the stock market, buying low, selling higher, and repeating with the same or other purple chip stocks.
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