"Torrid's weak same store sales numbers indicate that selling to such a specific demographic is risky."
Now there's an overstatement, when nearly all of apparel retail are showing "weak same store sales numbers." In themselves, in this retail environment, they indicate nothing about Torrid except that it is NOT one of the rare few (BKE, ARO and until the last couple of months, APP) which have been increasing SSS.
In fact, if I recall correctly, for at least one recent quarter Torrid's comps were superior to Hot Topic's.
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"Torrid's weak same store sales numbers indicate that selling to such a specific demographic is risky."
May 01 09:47 am
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All Comments by brombonz »Hot Topics Won't Stay Hot for Long [View article]
Now there's an overstatement, when nearly all of apparel retail are showing "weak same store sales numbers." In themselves, in this retail environment, they indicate nothing about Torrid except that it is NOT one of the rare few (BKE, ARO and until the last couple of months, APP) which have been increasing SSS.
In fact, if I recall correctly, for at least one recent quarter Torrid's comps were superior to Hot Topic's.