Kris Kleindienst

Top Online Customer Experience: Booksellers Take the Lead

Oh, we're not publicly traded, but independently-owned bookstores participating in the "Indie-Bound" program have e-commerce websites that are locally-tailored and backed up by actual humans who talk to you and remember your name. When you spend a dollar locally, you reinvest in your community. When you spend a dollar at a remote website, you reinvest nothing in your community. Community being schools, police, streets, culture, emergency services, and the continued employment of your neighbors. Food for thought.