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Latest | Highest ratedInterview with KK Ko, Vice President Corporate Marketing, LG Electronics China [View article]
GRP stands for Gross Rating Points. (word for TV media measurement) I used this word trying to say that many marketers in China tend to consider TV medium as the only/first option for their marketing communciation.
On Sep 24 03:14 PM chinawatcher01 wrote:
> Shaun, Nice article.
>
> What does GRP stand for? - "KK: Generally, Chinese marketers are
> addicted to GRPs."
>
> Thanks