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Australia's Economy Sinks Further into Recession: Old Fallacies Abound [View article]
It studied the impact the recession was likely to have on discretionary spend by consumers. Lack of funds to finance new services and consumer migration to ad-funded content was also likely to impact revenues.Operators will see that consumers are increasingly reluctant or unable to purchase content. They may in turn be less likely to roll out expensive, higher-risk services - a dedicated mobile broadcast TV network is a prime example.
DR.WILFRED JOHN
johnrwilfred2003@yahoo...
Holden added that some services, including adult and gambling, were less susceptible to the downturn due to a shift in consumers’ habits. Mobile data costs remain the biggest barrier to adoption of services, according to the report.
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