Technical guy who knows marketing trumps technology. Example Apple vs RIM. Apple is an excellent gimmick tool that brought the ease of browsing to mobility. What most people who have drunk the Apple Kool aid will not admit is that their bills are a little higher, their security not as good and ability to add simple email is difficult at best. RIM compression data extremely well, has great security and is simplistic in its approach to being a business tool. So why does corporate America bow to the demand of those that want to Bring their own device to work. Is it to allow more recreational time during corporate hours. Their is a reason other parts of the world which are competing for manufacturing etc. Use RIM. It's called productivity. Play your games, introduce third party security software to justify why Apple should be the first trillion dollars company. Any corporation that wants to control mobility costs, have security and now with bb10 have both personal and business all on one device should rethink their strategy. Apple could go to $250 while RIM could go to $15.