Paul Meisel

Avon Misdirects Ad Spending

I consulted my local experts on cosmetics for insight. (A little Lynch-like habit.)

They indicated that Avon, while still selling through reps, seems to have more kiosks springing up in malls (whether these are superambitious reps or Avon is sponsoring this in a different way I do not know). Also they indicated that the number of women going to the mall to switch from Avon to upscale brands in the department stores seems to them to be very large.

Sounds to me like there may be some more fire behind this smoke (inventory write downs, huh...)....