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"Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset,"
VC Chi-Hua Chen. While Google (
) makes a series of
, Amazon (
) is using its shopping data to
ramp its ad business
, and is siphoning e-commerce traffic that might otherwise be handled via Google ad clicks. "From a client's perspective, the data that Amazon owns is actually better than what Google has," says one online ad exec.
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Amazon has become the more trusted intermediary for delivering products as described and as expected. The company does it's job. Google, on the other hand, provides the accessibility to products that Amazon doesn't bother to extend it's reach for. While shopping is Amazon's bread and butter, Google decided to cross the T's and dot the I's as just another facet to add to it's myriad of functions, all the while making sure not to get distracted from accomplishing it's ultimate goal of improving the rest of the world wide web.
Dec 24, 2012. 01:56 PM
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